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Iomega's Drives To Support Microsoft's New Windows Media Device Manager.


LAS VEGAS--(BUSINESS WIRE)--November 16, 1999--

Iomega Corporation (company, storage) Iomega Corporation - A storage device manufacturer whose major products are the Zip and Jaz removable disk drives and Ditto tape drives. They became popular with an early product called the Bernoulli Box.  (NYSE NYSE

See: New York Stock Exchange
:IOM IOM

See: Index and Option Market
), a leader in smart, portable storage, today announced that Iomega will support Microsoft's new Windows Media Device Manager (WMDM WMDM Windows Media Device Manager (Microsoft Windows Media Player) ).

WMDM will allow hardware and software companies to build Secure Digital Music Initiative Secure Digital Music Initiative (SDMI) was a forum formed in late 1998, comprised of more than 200 IT, consumer electronics, security technology, ISP and recording industry companies, ostensibly with the purpose of developing technology specifications that protected the  (SDMI (Secure Digital Music Initiative) A set of rules for securely distributing digital music over the Internet. Announced in February 1999, it is backed by the Recording Industry Association of America (RIAA) and Sony, Warner, BMG, EMI and Universal, the top five )-capable devices and applications that can download music to Iomega's Zip(R), Jaz(R) and Clik!(TM) disks.

"As business models evolve to include online commerce, there is a critical need to enable the secure delivery of audio and video content," said Dave Fester fester /fes·ter/ (fes´ter) to suppurate superficially.

fes·ter
v.
1. To ulcerate.

2. To form pus; putrefy.

n.
An ulcer.
, director of Marketing, Streaming Media Division, Microsoft Corp. "Having Iomega support the Windows Media Device Manager allows developers and consumers to have the broadest range of choices for storing their secure downloaded music."

This new solution allows users to quickly and securely transfer music or other digital media via a Windows operating system and the Internet and store it directly to their Zip(R), Jaz(R) or Clik!(TM) disks.

"Iomega is excited to be a part of this groundbreaking solution to offer secure and portable storage for digital music," said Germaine Ward, vice president, software solutions, Iomega Corporation. "With unique serialization se·ri·al·ize  
tr.v. se·ri·al·ized, se·ri·al·iz·ing, se·ri·al·iz·es
To write or publish in serial form.



se
 on the more than 180 million Zip disks in the marketplace, Iomega provides an excellent solution for devices requiring SDMI-compliant portable media."

Iomega disks are the perfect solution for seamlessly transporting and sharing music from one computer to another. Unlike other music solutions that bind music to a hard drive, the Iomega solution allows consumers to freely and securely transport music from office to home or from computer lab to dorm room. Based on a compression rate of 64 KBPS - one 40MB Clik!(TM) disk holds up to 83 minutes of compressed digital music, one 100MB Zip(R) disk holds over three hours and one 250MB Zip disk holds over eight and a half hours.

About Iomega

Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip(R), Jaz(R) and Clik!(TM) drives and disks and markets ZipCD(TM) CD-RW (CD-ReWritable) The only rewritable CD technology. CD-RW disks look like other CD media, but with close inspection, they have a more polished surface with a very dark blue-gray cast.  drives and discs that help people to organize, manage, create, exchange and share their important information. Used in homes, businesses, government, education and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-800-MY-STUFF (800-697-8833), or on the Web at http://www.iomega.com.

Special note: Statements contained in this release relating to Iomega's support for the Microsoft Windows Media Device Manager are forward-looking statements. There are a number of important factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including market and developer acceptance of, and demand for, SDMI and WMDM capable devices using Iomega storage solutions, development and distribution issues, conformity to specifications, competition, intellectual property rights and other risks as identified in Iomega's Annual Report to Stockholders for 1998 on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, filed March 26, 1999, and its most recent quarterly reports filed with the SEC.

Copyright (c) 1999 Iomega Corporation. The following trademarks of Iomega Corporation are registered in the U.S. Patent and Trademark Office and in other countries: Iomega, Zip and Jaz. Some other marks, which may be registered in some countries, are: Clik! and ZipCD. Certain other product names, brand names and company names may be trademarks or designations of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 16, 1999
Words:548
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