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Inviro Medical Devices Wins 2008 MAX Award for InviroSNAP!(R) Safety Syringe with InviroSTRIPE(R).

Infection Control Company Named Finalist in Annual Marketing Awards Program Presented by Georgia State University History
Georgia State University was founded in 1913 as the Georgia School of Technology's "School of Commerce." The school focused on what was called "the new science of business.
 and the Atlanta Business Chronicle

ATLANTA -- Inviro Medical Devices ( was honored as a finalist in the 2008 MAX Awards for the infection control company's marketing initiative to launch the InviroSNAP![R] Safety Syringe with InviroSTRIPE[R]. The Marketing Award for Excellence (MAX), presented by the Department of Marketing at Georgia State University's J. Mack Robinson College of Business The J. Mack Robinson College of Business is one of the six colleges at Georgia State University in Atlanta, Georgia. Robinson’s premier programs - the Flex M.B.A., Executive M.B.A. and undergraduate program - are all ranked among the best in the nation. The Flexible (part-time) M.B.  and the Atlanta Business Chronicle, recognized the top innovations and marketing initiatives in Georgia during 2007.

"It's an honor for our marketing program to be considered alongside programs from such major companies as United Parcel Service United Parcel Service, Inc. (NYSE: UPS), commonly referred to as UPS, is the world's largest package delivery company, delivering more than 15 million packages[1] a day to 6.1 million customers in over 200 countries and territories around the world. , Equifax and Kimberly-Clark Health Care, along with the other winning entries," says Gareth Clarke, chief executive officer of Inviro Medical Devices. "It's a tribute to our marketing group and our support teams at Max2o, Wetherhead Communications and Medium Blue for their involvement in helping us formulate and execute our strategy."

The InviroSNAP! Safety Syringe with InviroSTRIPE features a patented, integral write-on stripe that allows critical information to be recorded directly onto the syringe barrel. The label helps healthcare institutions address Joint Commission recommendations regarding syringe labeling to reduce medication errors. The write-on stripe is an enhancement to the InviroSNAP! Safety Syringe. While this device looks and functions like a traditional syringe, it is designed to reduce the potential of a needlestick injury needlestick injury Infection control The unintentional exposure of a health care worker to a needle used in direct Pt management. See Hospital-acquired penetration contacts, Sharps. .

In evaluating the InviroSTRIPE entry, the panel of renowned marketing experts who served as judges commented, "This is a simple solution to a huge problem; the write-on stripe on the safety syringe enhances the safety of both the healthcare worker and the patient. The company partnered with the American Nurses Association American Nurses Association, professional organization of registered nurses created to encourage high standards in nursing care, pro-mote nursing as a profession, and lobby Congress for issues of concern to nurses.
 to conduct research to understand the need, and then used the results to design the solution. They effectively leveraged key professional influencers and developed a strong marketing program to launch the product."

The award-winning marketing efforts included direct contact with group purchasing organizations and hospitals via the company's sales force; advertising; public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  initiatives including sponsoring an independent survey about injectable in·ject·a·ble
Capable of being injected. Used of a drug.

A drug or medicine that can be injected.
 medication errors for the American Nurses Association, leveraging opinion leaders; development of bylined articles in peer-reviewed journals and media relations programs. In addition, the company employed Internet search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , driving interested parties to it's popular web site, and created compelling trade show promotions.

"Each winner and finalist has shown quantifiable results not only in product development, but in getting people to use those products," according to according to
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

 the Feb. 29 issue of the Atlanta Business Chronicle. From dozens of entries, the judges selected one grand winner, two winners and seven finalists. The winners were announced during a Feb. 29 ceremony at the Georgia Aquarium The Georgia Aquarium, located in Atlanta, Georgia at Pemberton Place, is billed as the "world's largest aquarium" with more than 8.1 million US gallons (30,662 m³; 30,661,835 liters) of marine and fresh water housing more than 100,000 animals of 500 different species. .

About Inviro Medical Devices

Founded in 1988, Inviro Medical Devices engineers and markets safe medication delivery systems, including the patented InviroSNAP![R] Safety Syringe with InviroSTRIPE[R], an integral write-on stripe that allows critical information to be recorded directly onto the syringe barrel. After years of research to develop its patents and refine its product designs, the company is addressing the growing $1.6 billion safety syringe market and introducing its breakthrough infection control technology in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Headquartered in Atlanta, Inviro Medical Devices is becoming a leading industry champion in the quest to increase infection control awareness and to protect healthcare workers, patients and the environment with innovative medical devices. For more information, visit
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Publication:Business Wire
Date:Mar 5, 2008
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