Investment and the Internet - Forty Million Have Used the Web to Look for Investment Information.Business Editors & Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Writers ROCHESTER Rochester (rŏch`ĕstər, –ĭstər). 1 City (1990 pop. 70,745), seat of Olmsted co., SE Minn.; inc. 1858. , N.Y.--(BUSINESS WIRE)--Jan. 18, 2000 Only 8% of Those Online Have Bought or Sold Securities Online in Last Year Approximately ap·prox·i·mate adj. 1. Almost exact or correct: the approximate time of the accident. 2. forty million people have gone online in the last year to look for information about investments or stock trading, but only about nine million have actually bought or sold securities online. These are some of the results of a recent nationwide Harris Harris, Scotland: see Lewis and Harris. Poll conducted online among 12,170 adults. Some of the other interesting findings in this online Harris Poll are: - Over one-third (36%) of all adults who are online have used the web to look for information on investments or stock trading in the last year - Among those with incomes of over $75,000, the figure is much higher (61%) - As approximately 110 million people are online, this translates into approximately 40 million people using the web to look for information about investments. Frequency of using the Internet to look for investment information varies greatly. One-fifth (20%) of those who do this have done it more than 20 times in the last month. A quarter (27%) have done it once or not at all in the last month. More affluent investors use it more often. Most people (85%) of those who looked for investment information online found what they were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. , but over a quarter (28%) of those people say it either did not help them or they are not sure if it helped. Overall, half (50%) of all those online own stocks, bonds or mutual funds and a third (33%) have bought or sold securities in the last year. However, only a relatively small number (8%) have bought or sold securities online, but among those with incomes of more than $75,000, more people (19%) have traded online. The following tables give the detailed breakout of the results, question by question:
TABLE 1
EVER GONE ONLINE TO LOOK FOR INFORMATION ON
INVESTMENTS OR STOCK TRADING?
(Base: -- All online)
Q:"Have you ever done online to look for information on investments or
stock trading?"
All $50K to Less Over
Online than $75K $75K
% % %
Yes 36 47 61
No 60 53 37
Not sure 1 - 2
TABLE 2
HOW OFTEN LOOKED FOR INVESTMENT INFORMATION
ON-LINE IN THE LAST MONTH
(Base: Been online to look for investment information)
Q:"How many times in the last month have you looked for investment or
stock trading information online?"
Higher Household Income
-----------------------
All $50K to Less Over
Online than $75K $75K
% % %
Number of times in month
1 13 11 10
2 -3 23 21 23
4 - 5 11 14 10
6 - 10 7 6 9
11 - 20 8 8 11
More than 20 20 24 28
Have not looked
in the last month 14 14 8
Not sure 3 2 1
TABLE 3
WHETHER FOUND INFORMATION SOUGHT
(Base: Been online to look for investment information)
Q:"Thinking of the last time you were online looking for investment or
stock trading information, were you able to find the information you
were looking for or not?"
Higher Household Income
-----------------------
All $50K to Less Over
Online than $75K $75K
% % %
Yes, found 87 91 93
No, did not find 9 6 6
Not sure 4 3 1
TABLE 4
WHETHER INFORMATION FOUND WAS HELPFUL IN
MAKING INVESTMENT DECISION
(Base: Able to find information sought)
Q: "Did the information you found help in your investment or stock
trading decision?"
Higher Household Income
-----------------------
All $50K to Less Over
Online than $75K $75K
% % %
Yes, it helped 72 76 76
No, it did not help 15 15 9
Not sure 13 8 15
TABLE 5
OWNERSHIP AND TRADING ACTIVITY OF ONLINE POPULATION
Higher Household Income
-----------------------
All $50K to Less Over
Online than $75K $75K
% % %
Own stocks, bonds or
mutual funds 50 65 79
Bought/sold stocks, bonds,
mutual funds in past year 33 44 59
Bought/sold stocks, bonds,
mutual funds online in
past year 8 11 19
About Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. Harris Interactive (Nasdaq: HPOL) is a leading market research and polling firm, using Internet-based and traditional methodologies to provide its clients with information about the views, experiences and attitudes of people worldwide. Known for its Harris Poll, Harris Interactive (www.harrisinteractive.com) has over 40 years experience in providing its clients with market research and polling services, including custom research, multi-client research, service bureau research and customer relationship services. Harris Interactive conducts its Internet research This article is about using the Internet for research; for the field of research about the Internet, see Internet studies. Internet research is the practice of using the Internet, especially the World Wide Web, for research. using its Internet database of approximately 5 million online panelists and its proprietary technology. |
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