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Introducing the 2006 China Media Yearbook & Directory Covering Independent Editorial Analysis.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c34813) has announced the addition of The 2006 China Media Yearbook & Directory to their offering.

The 2006 China Media Yearbook & Directory combines independent editorial analysis (Yearbook section, including: TV, radio, film, broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
 & internet, print and advertising) with the most comprehensive listings (Directory) of mainland media and advertising, providing readers with the first and only credible one-stop one-stop
adj.
Relating to or providing a comprehensive selection of goods or services at a single location: one-stop shopping; a one-stop health-care center.
 executive guide to the world's largest media industry.

In addition to the two main sections, the guide also has a central data section covering top media and advertising statistics including top rated TV programming, newspapers & magazines, advertising turnover, top ad spenders by category and media etc as well as essential consumer and market data.

CONTENT

This 5th edition of the China Media Yearbook & Directory includes over 300 pages covering:

INSIGHT

--The most comprehensive English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations.  guide to the world's fastest growing media market

--In-depth analysis of the Chinese Chinese, subfamily of the Sino-Tibetan family of languages (see Sino-Tibetan languages), which is also sometimes grouped with the Tai, or Thai, languages in a Sinitic subfamily of the Sino-Tibetan language stock.  media industry including TV Policy, TV Content, AV, Radio, Print, Film, New Media and Advertising

--The latest developments in Chinese media policy and regulations, media trends and prominent business deals

STATISTICS

--Updated Chinese media market statistics from leading data providers: Nielsen Noun 1. Nielsen - Danish composer (1865-1931)
Carl August Nielsen, Carl Nielsen
 Media Research, Huicong and CMMR CMMR Center for Multilingual, Multicultural Research
CMMR Common Modular Multimode Radar
CMMR Confirmed and Made a Matter of Record
 with the top rated TV programs and print publications by ad spend, total advertising turnover, sector and region.

CONTACTS

--The most comprehensive China media business directory in English including company profiles and media data for more than 300 major Chinese media organizations and companies complete with rate cards and channel data

What's NEW in 2006

--Expanded editorial and analysis of Chinese media industries: Television, Internet & New Media, Print, Film, Radio, Advertising and Consumer sectors

--Fully updated listings & profiles of Chinese media organizations: Broadcasters, Producers, Film and Print industry players and advertising rate-card info

--Proprietary Chinese media market data, statistics and forecasts

--A new section on China's Audio Video Industry

--Extended coverage of Chinese TV programming by major content themes

--Updates on the Chinese Government's changing Media Policies & Regulations

Deutsche Welle
This article is about the German international broadcaster. For the unrelated German radio company of the 1920s and 30s, see Deutsche Welle GmbH. For information about the musical genre, see Neue Deutsche Welle.
 - Since its first publication in 1999, the China Media Yearbook has always been a reliable source of information about China's media industry. For "Deutsche Welle", the yearbook forms a bridge to understand the rapid development in this huge market, and keeps us updated on what is essential to know about it. In my daily work, I do not want to miss it.

-- Heinz Pianka, Director International Distribution

"It is an extremely handy reference with insights from policy changes to advertising strategic moves as well as listings of industry players and organizations. It is much more than numbers and stats which we normally find in yearbooks."

-- Zoe Tan TAN

See tax anticipation note (TAN).
, VP & Strategic Research Director, Zenith zenith, in astronomy, the point in the sky directly overhead; more precisely, it is the point at which the celestial sphere is intersected by an upward extension of a plumb line from the observer's location.  Media China

" The yearbook is great, as usual. Easy to reference, informative, deals with a cross section of industry issues and information. Most comprehensive."

George Sakkalli, Vice President International Sales, Granada

Contents Include:-

Chapter1: TV Policy & Regulation

Chapter 2: TV Content

Chapter 3: Audio Video

Chapter 4: Radio

Chapter 5: Print

Chapter 6: Film

Chapter 7: New Media

Chapter 8: Advertising

Chapter 9: Sponsored Articles

PART TWO- STATISTICS

PART THREE -DIRECTORY

APPENDIX - Laws & Regulations

For more information visit http://www.researchandmarkets.com/reports/c34813
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2006
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