Introducing METROPOL: The First Skin Care Line Developed by a Leading Cosmetic Scientist...Just For Men.

Revolutionary Skin and Hair Care Line Applies Science to the Art of Looking Good

CHATSWORTH, Calif. -- Cosmetic researcher, Serge Kapustin, who has developed and produced breakthrough products for brands including Max Factor, LancE[sup.3]me, Avon, Georgette Klinger, Donna Karan, The Gap, Urban Decay and Two Faced, has announced the launch of his own METROPOL skin care line for men. The METROPOL line of shampoo, conditioner, scalp serum, skin softener and revolutionary anti-pathogen ATV-Shield is the first product offering from Kapustin who is widely recognized as one of the cosmetic industry's most accomplished innovators. The result of more than two years of intensive research and development, METROPOL provides men with the first comprehensive, gender-tailored program for combating the most obvious signs of aging including hair loss and dry skin.

Notes Kapustin, "As a scientist, I found myself concerned about the quality and efficacy of the grooming products being marketed to men, most of which do not address the unique chemical makeup of men's skin and hair. I created METROPOL because I felt men deserved products that were designed specifically for them by someone who understands and shares their concerns about aging skin and hair loss."

Breakthrough Products:

* Used together, METROPOL Shampoo ($12.00/8fl.oz.), Conditioner ($14.00/8fl.oz.) and Scalp Serum ($21.00/6fl.oz.) is the only men's hair care system specifically designed to make hair stronger to reduce hair loss up to 70%

* METROPOL Instant Skin Softener ($19.00/8fl.oz.) is the only men's product that instantly softens the rough, dry and weathered skin associated with aging and active outdoor living

* The revolutionary, water resistant METROPOL ATV-Shield ($24.00/8fl.oz.) is the only product of its kind delivering an unparalleled 12 hours of protection against the broadest range of harmful viruses, microbes, bacteria and fungus

* All METROPOL products are Co scientifically designed for men Co made with proprietary compounds and with the highest quality ingredients and natural plant extracts Co fast acting, multi functional and gimmick free Co hypo-allergenic, non comedogenic and not tested on animals Co made in the USA

Designed for Men's Unique Skin and Hair:

* Increased levels of testosterone, melanin and hemoglobin make men's skin tougher and ruddier than woman's

* Men secrete more oil from the skin's fatty layer reducing the need for oil in their skin care products

* Men's hair contains less copper than women's, increasing the importance of the right mineral balance in men's hair care products

* The pH of men's skin is more acidic than women's; in order for a product to provide benefit, the formula must be pH balanced to men's skin

Available Now for the Holidays:

METROPOL skin and hair care tools for men - offered individually or as a gift set packaged in a classic tool case ($75.00/one each of full size product) - can be found online at www.metropolman.com and at select California retail outlets. METROPOL, 9601 Cozycroft Ave. Chatsworth, CA 91311 phone: [phone], email: [e-mail].

Samples Available Upon Request