Introducing Generation Z, A Groundbreaking New Loyalty Program Designed To Reward Kids.TORONTO--(BUSINESS WIRE)--Oct. 8, 1998--Building on the success of its flagship loyalty program, Club Z, established 12 years ago and now numbering over 10 million members, Zellers today announced the launch of a groundbreaking enhancement on the concept, Generation Z, the first retail loyalty program designed especially to reward young customers. "Zellers wrote the book on the creation of loyalty programs and now, with Generation Z, we've written an innovative and exciting new chapter for a second generation of customers," said George Heller George Heller is a Canadian businessperson. He was the president and CEO of Hudson's Bay Company from 1999 to 2006, when the company was acquired by Jerry Zucker. He remains a director of the company. He was President and CEO of the Victoria, B.C. , Zellers' President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Most important though, Generation Z confirms Zellers' commitment to Canadian families. It represents an opportunity for Zellers to differentiate itself meaningfully in the marketplace. For Zellers, loyalty programs are a strategic advantage." Generation Z, whose target demographic is ages 6 to 14, is, in fact, a program for families designed to extend opportunities for rewards, shopping, saving and trading to kids whose parents are Club Z members [eight out of ten Zellers shoppers collect points]. By empowering kids to make informed independent buying/redeeming decisions under the supervision of an adult, Zellers effectively connects with a second generation of potentially loyal customers - members of the Zellers family. To join, potential young members must sign up in Zellers stores across Canada Across Canada was an afternoon program that formerly aired on The Weather Network. The segment ran from early 1999 until mid 2002. The show ran from 3:00PM ET until 7:00 PM ET. starting on October 14, 1998, accompanied by a consenting parent or guardian holding a Club Z membership. Club Z and Generation Z cards are then electronically linked in the Zellers database. For every dollar spent by an adult, 100 Club Z points are awarded the adult, and another 100 points awarded the child Generation Z member. Generation Z points can only be redeemed by the child holding the card [with authorization from parent or guardian]; however, families can pool points accrued ac·crue v. ac·crued, ac·cru·ing, ac·crues v.intr. 1. To come to one as a gain, addition, or increment: interest accruing in my savings account. 2. on both Club Z and Generation Z cards and redeem them accordingly. "Generation Z is all about freedom of choice - which is what kids dream of," said Doug Ajram, General Manager of Club Z. "We're convinced that this program will successfully bring a whole new generation of loyal shoppers on stream at Zellers." Zellers' Club Z is recognized worldwide as an industry leader in loyalty program management. Having created, launched and successfully implemented Club Z 12 years ago, Zellers has developed critical infrastructure and management competencies that have, in turn, proved to be valuable as a stand-alone service. To date, Club Z management has consulted on the creation of loyalty programs for a diverse range of clients including Citibank, American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. and the Royal Bank of Canada Bank of Canada Canada's central bank, established under the Bank of Canada Act (1934). It was founded during the Great Depression to regulate credit and currency. The Bank acts as the Canadian government's fiscal agent and has the sole right to issue paper money. . These initiatives establish value with customers because they offset the costs of the program, thereby providing enhanced reward structures. With the advent of Generation Z, Zellers again takes the industry lead. In addition to the launch of Generation Z, Zellers has also introduced key improvements to its core customer loyalty program, Club Z, including the publication of a 400-page toy catalogue; the establishment of a toll-free number for redeeming points/ placing catalogue orders; a separate catalogue section designated exclusively for mothers and Internet access See how to access the Internet. to the catalogue at www.zellers.com Supported by a new television advertising campaign featuring the tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. "Join the Free World," the Generation Z loyalty program aims to create for young customers a new vision of Zellers. The Generation Z rewards catalogue will focus on providing products and services that will excite (Excite.com, Irvington, NY, www.excite.com) One of the major search engines on the Web founded in 1995 and part of IAC Search & Media. Excite was acquired by Ask Jeeves, Inc. in 2004, which was acquired by IAC in 2005. See Web search engines. young customers. For instance, points may be redeemed in exchange for participation in events including a MuchMusic video dance party, invitations to movie premieres, the chance to fly a jumbo jet simulator (1) Software that enables the execution of an application written for a different computer environment. Same as emulator. (2) Software that models the interactions of hypothetical or real-world objects or business processes. , as well as products such as inline skates Skates may refer to:
A key element of the communications campaign is the Generation Z web site, located at www.gen-z.com. Upon its debut, the web site will contain information on the program itself, a prize catalogue and a point tracking feature for individual members. Through a feedback function, young customers will be invited to provide input on additional site features, such as games, contests or on-line chats. While visitors to the site cannot join the Generation Z program or redeem points for rewards merchandise, the web site is a key tool in building and strengthening the newly-established relationship between Zellers and its young customers. The launch of Generation Z is the latest announcement in a series of bold, new initiatives undertaken by Zellers during the past six months in which the company has aggressively accelerated its focus on the customer, from massive store renovations to revamped brand strategies. Recent major brand launches aimed at significantly enhancing Zellers' performance in the marketplace include the introduction of Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. Everyday Home [available in Canada exclusively at Zellers], and the launch of Cherokee, a major new signature brand of affordable family apparel and accessories. A casual, comfortable clothing line of classic yet stylish fashions, Cherokee is designed to offer value-conscious shoppers standards of quality normally associated with recognizable sportswear brands found in specialty and department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. . Available now for the first time in Canada Canada is divided into six time zones and ranks third among countries with respect to number of time zones, after Russia (eleven) and the United States (nine). The province of Saskatchewan has a law making daylight saving time (DST) permanent (The Time Act, 1966 - Statutes of , Cherokee is a leading U.S. brand and one of the top ten most respected and recognized names in American sportswear. Zellers is Canada's leading chain of mass merchandise department stores, with over 350 locations in communities from coast to coast. Established in 1931, Zellers Inc. is a division of Hudson's Bay Company Hudson's Bay Company, corporation chartered (1670) by Charles II of England for the purpose of trade and settlement in the Hudson Bay region of North America and for exploration toward the discovery of the Northwest Passage to Asia. . The Generation Z program can be accessed on-line at: http://www.gen-z.com. This site will be ready to accept visitors on October 14, 1998. |
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