Interwoven and MediaBin Deliver Solution for Collaborative Rich Media Publishing.Business Editors
GearUp 2002 Conference
SAN FRANCISCO--(BUSINESS WIRE)--Oct. 30, 2002
Agreement Integrates MediaBin Asset Manager and Interwoven in·ter·weave
v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves
1. To weave together.
2. To blend together; intermix.
v.intr. 5 for a
Seamless Rich Media Publishing Solution
Interwoven Inc. (Nasdaq: IWOV), a world leader in Enterprise Content Management (ECM (1) (Enterprise Change Management) See version control and configuration management.
(2) (Error Correcting Mode) A Group 3 fax capability that can test for errors within a row of pixels and request retransmission. ), and MediaBin Inc., a pioneer in Digital Asset Management (DAM) for global marketing, today announced they have signed an agreement integrating MediaBin Asset Manager(TM) with the Interwoven 5 platform via a MediaBin connector.
The connector, developed in collaboration with Interflow In`ter`flow´
v. i. 1. To flow in. Systems Consulting, provides customers with a seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. between Interwoven TeamSite(TM) software and MediaBin Asset Manager, giving corporations a comprehensive solution for enhanced collaboration on rich media assets across the enterprise.
"Today's enterprise needs to leverage its growing library of rich media assets in a variety of eBusiness initiatives, from corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. to product catalogs to corporate training," said Kevin Cochrane, vice president of product management at Interwoven. "The Interwoven solution for Media Asset Management, in conjunction with MediaBin, provides a simple, but effective way to find, access, transform, and repurpose rich media assets for documents, portal content, and Web pages developed and managed in Interwoven 5."
Using the solution, business users can now search from within the Interwoven software environment to discover, preview visually, transform, and utilize rich media assets stored in MediaBin. Enterprises gain the benefit of having a secure, centralized, and media-specific library of images, graphics, and video assets and of having a highly usable system to collaboratively develop, manage and publish media-rich content. As a result, corporations can deploy content faster and easier for marketing, channel, eCommerce and corporate training programs, all with greater brand security.
Harrah's Entertainment Harrah's Entertainment, Inc. (NYSE: HET) is a gaming corporation that owns and operates casinos, hotels, and six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gaming company in the world, with yearly revenues around $7.11 billion. has purchased the solution to manage all of its marketing and Internet assets, increasing the effectiveness of its online properties, the security of its brand, and the efficiency of the process. "It's a seamless process to integrate the images with the content from the Web site," said Anika Howard, director of Internet marketing See Internet advertising. of Harrah's Entertainment. "It's not a two-step process; they work together easily. When we bought Interwoven and MediaBin, we saw it as something we could use more broadly for other applications in the company."
"Effective brand management today means getting tight control over all brand touch points: print, point-of-sale, channel, and the Web," said David Moran This article or section is written like an .
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Mark blatant advertising for , using . , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MediaBin Inc. "The Interwoven-MediaBin offering can help corporations accelerate product launches, safeguard their brands, and reduce costs using a tightly integrated solution that is both very powerful and very easy to implement and use."
MediaBin, Inc. is the pioneer in Digital Asset Management solutions for global marketing. Using MediaBin software Global 2000 corporations can market their products in cross-media channels while protecting brand integrity and reducing costs. MediaBin delivers off-the-shelf solutions that can be implemented quickly and deliver a 100 percent return on investment in less than six months for most clients. Actively working with industry-leading partners ensures standards-based, scalable solutions that meet business objectives today and in the future. As a key component of Enterprise Brand Management, MediaBin can be integrated into corporate portals, Web content management systems, product catalogs, and eCommerce platforms to manage and deliver media assets across the enterprise. For more information visit www.mediabin.com.
Interwoven, Inc. is a world-leading provider of Enterprise Content Management software. The Interwoven 5 platform provides complete content lifecycle services, including Content Processing, Content Management, Content Intelligence, Content Production and Content Distribution. Its products are the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard.
de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, for more than 1000 global companies including British Airways British Airways
in full British Airways PLC
International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. , Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , General Electric, General Motors and Singapore Airlines This article or section is written like an .
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Mark blatant advertising for , using . . Interwoven teams with the leading best-of-breed enterprise application providers to provide customers complete, collaborative business enterprise solutions. Interwoven won Transform Magazine's "2001 Product of the Year" award for Enterprise Content and Collaboration Technology. For more information on Interwoven and its proven XML-based ECM solutions, visit the Interwoven Web site at www.interwoven.com.
Interwoven, TeamSite, TeamPortal, TeamCode, TeamDoc, the taglines, logo and service marks are trademarks of Interwoven, Inc., which may be registered in certain jurisdictions. All other trademarks are owned by their respective owners.