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Interplay inks deal with FormGen to distribute previews of CD-ROM software.

IRVINE, Calif.--(BUSINESS WIRE)--Nov. 1, 1995--Interplay Productions Wednesday announced an agreement with FormGen Inc. to distribute Interplay's interactive previews of entertainment and educational software to retailers nationwide.

The agreement calls for the distribution by FormGen Inc., a Scottsdale, Ariz., distributor of shareware and preview software, to be co-exclusive.

"We are confident that this distribution arrangement will allow Interplay to expand our current customer base several-fold," said Kim Motika, Interplay's vice president of sales. "FormGen has secured prime merchandising areas within retail stores which will serve to build more awareness for our products and have a profound effect on our bottom line."

FormGen will begin distribution of several of Interplay's hit titles soon, including Virtual Pool(tm), Stonekeep(tm), Descent(tm), Dungeon Master II(tm) and Frankenstein: Through The Eyes Of The Monster(tm).

"The FormGen/Interplay alliance not only strengthens our position as the shareware industry leader, it illustrates the essential importance of shareware as a powerful marketing tool," said Jim Perkins, president of FormGen Inc.

FormGen is an Ariz.-based marketer of innovative PC software, specializing in entertainment software for the consumer market. FormGen's strategic partnerships with Apogee, 3D Realms and Terminal Reality Inc. allow for the marketing of ultra-realistic 3D games, such as Rise of the Triad: Dark War, Terminal Velocity, and the upcoming Duke Nukem 3D. FormGen's most current release is Black Knight: Marine Strike Fighter, an air combat F/A-18 flight simulator.

Founded in 1983, Interplay Productions is a company dedicated to manufacturing and distributing a wide range of award-winning entertainment and educational software designed by gamers, for gamers. Interplay, MacPlay (the company's Macintosh division), VR Sports (the company's sports division) and its affiliates release products for IBM and compatibles, CD-ROM and Macintosh as well as leading console game platforms.

In 1995, Interplay acquired Shiny Entertainment, makers of the world-wide hit video game Earthworm Jim(tm). Interplay's OEM division represents over 200 titles from publishers including Davidson & Associates Inc., Viacom New Media and Accolade to hardware manufacturers. Interplay titles include Descent(tm), Cyberia(tm), Virtual Pool(tm), Dungeon Master II(tm), The Legend of Skullkeep, Stonekeep(tm), Battle Chess(r) and Loaded(tm). More comprehensive information on Interplay and its products is available through the company's worldwide web site at http://www.interplay.com.

CONTACT: Interplay Productions

Kirk Green, 714/553-6655

kgreen@interplay.com
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Publication:Business Wire
Date:Nov 1, 1995
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