Internet search vendors' seek new revenue opportunities; New IDC study examines search vendors' strategies for developing advertising business models.FRAMINGHAM, Mass.--(BUSINESS WIRE)--July 29, 1996--The advent of the World Wide Web and the associated Internet explosion The period of tremendous growth of the Internet in the latter half of the 1990s. In the 1994-1996 time frame, it changed from a scientific and governmental research network to a commercial and consumer marketplace. has caused Internet search sites to be among the most popular on the Internet.
According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. a new research study from International Data Corporation (IDC), users have flocked to search sites and advertisers have followed.
This study reveals the emergence of an advertising business model has caused many search vendors to seek media executives, partner with content creators See content provider. , and contract with advertising sales firms to add the required sales and marketing savvy.
"In light of the Internet's compressed time frames, partnerships have already proven a crucial means for firms to improve and extend both sales and technical core competencies A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
IDC believes the extent to which search firms are successful will be a good measure for the Internet's development as a business medium overall. This is due to the fact advertising is still the primary way in which money is being made on the Internet.
This bulletin, Internet Search Vendors' Search for Profits (IDC #11738) examines the emerging opportunities available to search vendors as they seek to develop the sales and marketing savvy necessary to differentiate themselves from the competition. The research includes detailed profiles of the leading search firms and examines the challenges they face, and the strategies they are using to capitalize on Cap´i`tal`ize on`
v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. new market opportunities.
This research is available for purchase by contacting Cheryl Toffel at (800) 343-4952. For additional information about IDC's Internet Commerce research program, please contact Elizabeth Freedman freed·man
A man who has been freed from slavery.
pl -men History a man freed from slavery
Noun 1. at (508) 935-4764.
International Data Corporation is the world's leading provider of information technology data, analysis, and consulting. With research centers in more than 40 countries and more than 300 research analysts worldwide, IDC is uniquely positioned to provide a global perspective on IT market and technology trends.
IDC's subsidiary, IDC/LINK, specializes in the convergence of the information, telecommunications, personal computing Refers to users working on their own computers rather than a terminal to a mainframe. Sometimes, the term refers to using computers at home for work and/or entertainment in contrast to business use only. See personal computer. , and electronic entertainment industries.
Based in Framingham, Mass., IDC is a subsidiary of International Data Group (IDG IDG International Data Group
IDG Integrated Drive Generator
IDG Installation Design Guide
IDG Internet Discussion Group
IDG Inset Dielectric Guide
IDG International Dangerous Goods (mail, shipping) ), the world's largest publisher of computer-related information and the leading global provider of information services See Information Systems. on information technology.
Additional IDC information/copies of recent news releases can be found on IDC's web site (http://www.idcresearch.com).
All product and company names may be trademarks or registered trademarks of their respective holders.
CONTACT: Elizabeth Freedman, Group Marketing Manager
Phone: (508) 935-4764 or Fax: (508) 935-4397
Ted Julian, Research Manager, Internet Commerce
Phone: (508) 935-4237 or Fax: (508) 935-4397