Internet erodes publisher's subscriber base.A 33-year subscriber to The Newsletter on Newsletters recently told us his story on the condition that we do not reveal his name, his newsletter's name, or the market he serves. He began his newsletter right out of graduate school and built its subscriber base to encompass 90 percent of his market. But the information he provides is now available on the internet for free and faster, so his subscriptions have plummeted to the point where he's he's 1. Contraction of he is: He's going to school today. 2. Contraction of he has: He's already been to the museum. barely breaking even. But no matter, he said. The newsletter allowed him to put his two children through college and he has no debt--plus, he's currently looking to buy a $1,200,000 yacht yacht: see motorboating; sailing. yacht Sail- or motor-driven vessel used for racing or recreation. The term is popularly applied to large recreational engine-powered boats; the sailboats known as yachts and used for racing are usually light and . "Additionally," he said, "the newsletter has allowed me the time and freedom to become an advanced scuba diver diver, general term used to refer to many diving birds, e.g., the loon, the grebe, and some ducks, auks, and penguins. and to travel the world as long as no trip lasted for more than six days (since my newsletter is published weekly). "I also own a Beechcraft
The Beech Aircraft Corporation, previously the Beechcraft Division of Raytheon and now a unit of Hawker Beechcraft, is a manufacturer of general aviation and military aircraft, ranging from plane and a sailplane sailplane: see glider. (glider), and my newsletter has afforded me the ability to enjoy those luxuries and time! What a terrific business it has been!! If, oh, it could only last. Damn the internet. Progress--can't beat it, can you?" The 56-year-old hopes to publish about two more years before retiring. |
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