Internet Veteran Leaves Microsoft to Lead Technical SWAT Team for GEN Y Internet Entertainment Network.

SANTA MONICA, Calif.--(BUSINESS WIRE)--Aug. 11, 1999--

Digital Entertainment Network Inc. Names Microsoft Streaming Media

Expert Greg Carpenter As Chief Technology Officer

Digital Entertainment Network Inc. (DEN(TM)) Wednesday named longtime Microsoft veteran and content streaming authority Greg Carpenter as chief technology officer.

As an original team leader at Microsoft, responsible for the strategic direction of Microsoft's Internet tools development, and as a key innovator of its consumer applications, Carpenter is well-known in content circles for his expertise in the area of streaming media, especially broadband and the digital distribution of music.

Carpenter's unique decade-and-a-half of convergence experience will drive the technological components of DEN's online network of GEN Y communities, engineered to be dominated by streaming video, music integration, and e-commerce capabilities. (www.den.net). He will report to DEN chief executive officer, Jim Ritts.

"Greg's technical expertise, combined with his Internet music and entertainment integration background, perfectly embodies DEN's mission to rule the revolution of successfully linking the newest dominating medium to the newest dominating generation," said Ritts. "He is extraordinarily equipped to create and enable technologies for DEN to break the current low-bandwidth technical barriers, which will allow us to structure the most innovative GEN Y Internet network we can imagine."

"In this career move from the industry titan corporation, to the industry trail blazing company, I look forward to harnessing new technologies for DEN that will empower today's youth. For the first time in history," continued Carpenter, "a generation has grown up with a technological sophistication that demands a faster, more engaging medium to access information. I am proud to be part of this team that is tasked to shape this generation's entertainment experience."

Before joining DEN, Carpenter spent the last six years with Microsoft, serving as the key developer of imaging and graphic software for DOS and Windows, with his efforts producing the first image server developed using Microsoft OLE technologies. He also was an original team member to shape Microsoft's strategic direction for the Internet and led the company's development efforts of Visual Fox Pro, and its eleven award-winning software enhancements. His work with Microsoft's IE 4.0 channel bar was marked by the development of technology business arrangements with such key entertainment players as Warner Bros. Online, Paramount Digital Entertainment and Pointcast.

An established leader in the field of technological convergence of music and entertainment on the Internet, Carpenter was named director of marketing for Microsoft's Windows Media Technologies. He was charged with the marketing and technology of such ventures as the Windows Media Player, Windows Media Services, Windows Media Tools and Windows Media Rights Manager -- collectively WMT 4.0. As his tour de force in this role, Carpenter shaped the technological position and launch success of the breakthrough Internet audio format, Windows Media Audio, which was considered by many to be a key event in galvanizing Microsoft's streaming media and music industry efforts.

Digital Entertainment Network Inc. (DEN) is the Internet entertainment network of, by and for, Generation Y consumers. As a privately held company, DEN has built the technical infrastructure and assembled the creative expertise to empower this growing generation of 14- to 24-year-olds, and revolutionize its youth culture worldwide. DEN's studios are based in Santa Monica. For more information, visit the DEN site at www.den.net.