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Internet Stock Review Adds eUniverse to Its 'Watch List'.


Business Editors

LOS ANGELES--(BUSINESS WIRE)--July 17, 2000

eUniverse (Nasdaq: EUNI EUNI Ethernet Uni ) announced today that it had been added to well known and highly respected Internet Stock Internet stock

The equity security of a company engaged primarily in a business associated with the Internet. Also called dot-com.
 Review Watch List today. Founded in 1998, the Internet Stock Review is one the oldest online newsletters covering the Internet industry.

Roland Perry, editor of the newsletter stated, "As a newsletter designed to uncover and give publicity to undiscovered Internet related companies, we spend hours on end looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 these types of situations. It is in our opinion that this is the perfect type of company and the perfect type client for us to work with to help develop market awareness. While we do not as a policy recommend the shares of companies we highlight, we feel extremely confident that we can add value by merely exposing the eUniverse name to investors. From a fundamental standpoint, the numbers speak for themselves."

One of the fastest growing properties on the Internet, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen Netratings for its most recent rankings for the week ending July 9, 2000 based on unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , eUniverse stood as the 9th largest Property on the Internet ."The parallels between this company and another entertainment network we added to the Watch List, Go2Net (GNET GNET Global Network of Environment and Technology
GNET General Information Network
GNET Gigabit Network
), which we discovered in January of 1998, are astonishing a·ston·ish  
tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es
To fill with sudden wonder or amazement. See Synonyms at surprise.
," stated Mr. Perry.

"When we discovered Go2Net two years ago it was a little known name on Wall Street trading at $8.00 per share. At that time we stated in a press release quite simply that "With reported sales of $250,000 a $30 million market cap...it's not cheap...but the best never are. An up and comer." From that point, Go2Net (adjusting for two 2:1 splits) traded from the equivelant of $2.00 per share to a peak of $111.00 per share in December of 1999, an increase of 5,283%. Despite this move, Go2Net was recently described by Safa Rashrchy at U.S. Bancorp Piper Jaffray as "Go2Net is suffering from an image problem, it doesn't have one...nobody knows about Go2Net."

"What we liked about Go2Net was that it was able to grow to become one of the Top 25 most popular Properties on the Internet, spending less than $5 million on advertising since its launch in 1996. Go2Net currently has a market capitalization Market Capitalization

A measure of a public company's size. Market capitalization is the total dollar value of all outstanding shares. It's calculated by multiplying the number of shares times the current market price. This term is often referred to as market cap.
 of $1.6 billion." "What we like about eUniverse is that it has been able to grow to become one of the top Properties on the Internet, with an even smaller advertising budget.

"One way to value Internet companies is to look at their market capitalization in comparison to the number of unique visitors they receive, which provides a value per unique user. Of the Top 25 most visited Properties (according to the most recently published weekly Nielsen Netratings data-7/9/00), the range per unique user ranged from approximately $5000 per user (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ) to $130 per user (About.com). Remarkably, eUniverse trades at approximately $20 per unique user based on the companies current market valuation. Ranked by Nielsen ahead of such high visibility companies as Ebay (Nasdaq: EBAY), Amazon.com (Nasdaq: AMZN AMZN Amazon.com (NASDAQ symbol) ) and Looksmart (Nasdaq: LOOK), it appears as though Wall Street has not yet caught on to the existence of eUniverse."

The Internet Stock Review will be following and reporting on the progress of eUniverse in its online newsletter which goes out to a weekly subscriber base exceeding 20,000 members.

About the Internet Stock Review Online.

The Internet Stock Review Online is an Online newsletter designed to give broad coverage to Internet-related publicly traded companies publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
. Each issue of the Online newsletter aggregates and reports on New Buys & Sales on Wall Street, coverage initiated Coverage Initiated

When a brokerage or analyst issues his/her first rating on a particular stock.

Notes:
The media usually states Joe's Brokerage initiates coverage on Boston Beer Company with a strong buy.
 or dropped on Wall Street, Big Movers, Earnings (or lack of) reports, news and/or press releases from Business Wire or PR Newswire, news from industry press or trade journals and news from traditional media outlets. Each issue includes hyperlinks to the news origination source for full coverage. The newsletter additionally reports on the availability of streaming audio/video profiles, press releases, shareholder conferences and interviews with senior management of the companies covered. The Internet Stock Review is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of a public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  firm (the Internet PR Group) whose mission to provide or create coverage for publicly traded companies. Impartial we are not. Please see the disclaimer, as it relates to Rule 17B, at the Web site and in the welcome letter. To visit the InternetStockReview.com Web site, go to http://www.internetstockreview.com.

About eUniverse

eUniverse, Inc. (http://www.euniverse.com) is the Internet's leading network of entertainment-focused content, community, and commerce Web sites. Currently the ninth ranked Internet property according to Nielsen/NetRatings, eUniverse's family of sites incorporates a combination of popular interactive entertainment editorial and event sites that include Case's Ladder (http://www.casesladder.com), Gamer's Alliance (http://www.gagames.com), BigNetwork (http://www.bignetwork.com) and Funone (http://www.funone.com) along with leading community site Just Say Wow (http://www.justsaywow.com). Its online commerce properties include CDUniverse (http://www.cduniverse.com), VideoUniverse (http://www.videouniverse.com), and GamesUniverse (http://www.gamesuniverse.com). eUniverse provides technological assistance and resources following acquisition of popular sites, giving them the tools to grow their business.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

Information contained in this press release contains "forward-looking statements" which can be identified by the use of forward-looking terminology such as "believes," "expects," "may," "should," or "anticipates": or the negative thereof or given that the future results covered by such forward-looking statements will be achieved. The preceding matters constitute cautionary statements identifying important factors with respect to such forward-looking statements, including certain risks and uncertainties that could cause actual results to vary materially from the future results covered in such forward-looking statements. Other factors could also cause actual results to vary materially from the future results covered in such forward-looking statements.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 17, 2000
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