Internet Incubator Bold New World to Invest $30 Million in Internet Start-Ups; Norman Lear, Kevin Wall, Quest Software President and Amgen CFO Among Investors.

Business & High-Tech Editors

HOLLYWOOD, Calif.--(BUSINESS WIRE)--March 29, 2000

Bold New World, LLC, (www.bnw.com) a GeoCities spinoff and leading Internet firm based in Hollywood, announced today it has committed $30 million to invest in Internet start-ups.

Bold New World will invest capital from its investment fund, Bold New World Investments (BNWi), and services provided through its Internet business incubator.

"At Bold New World, we invest in companies that not only innovate but change how people conduct the business of their lives," stated Michael B. Keegan, CEO of Bold New World. "Our management team brings decades of real business experience - coupled with serving in senior positions with some of the most successful Web ventures like E! Online, CNET and GeoCities. Beyond building Web sites, Bold New World builds successful Web businesses."

Bold New World and BNWi also announced the formation of a Board of Advisors from its pool of investors which includes leading executives from the Internet, software and entertainment industries. A partial list of the BNWi Board of Advisors includes: Frank Agrama, CEO of Harmony Gold; David Bohnett, Baroda Ventures; David Doyle, President of Quest Software; Kate Falberg, CFO, Amgen; Norman Lear, Producer; Judith Light, Actress; Tina Podlowdowski, former Senior Manager of Microsoft Corporation; and Kevin Wall, Co-Chair of Shelter Ventures and former Vice Chairman of iXL Enterprises.

"We know the importance of building successful Web businesses with solid revenue models," said E.B. Hutt Bush, President of Bold New World. "We focus on business-to-business and business-to-consumer Internet companies that offer large unexploited markets and unique market niches. Because founding a company is a process - not a one-time event - our mission is to assess and then to provide the missing elements that Web businesses need. We made a clear strategic decision to build Bold New World as a company that could incubate and invest as well as provide services to both our incubated projects and fee-for-service clients."

Current BNWi investments include:

-- PLAN4ever.com(TM) The premier end-of-life and death care Internet portal,
with both business-to-business and business-to-consumer applications, providing
resources for pre-planning, funeral, condolence and memorialization services.

-- LifeShirt(TM) A comfortable washable garment with embedded sensors that
monitor 40 physical and emotional signs. The data is stored in a pocket size
digital recorder and then uploaded via the Internet to the LifeShirt.com data
hub for analysis by physicians and technicians.

-- Big Fish(TM) A business-to-business provider of premium outsourced e-mail
service to companies of all sizes with an unprecedented guaranteed minimum
uptime of 99.95%.

-- Brain Wonder(TM) An innovative new service which delivers an entertaining,
life-long, incremental learning experience for individual and corporate users
through the creative use of educational content and proprietary website and
e-mail technologies.

-- ELB (E-Latin Business) The parent company of several Internet ventures -
including EduAdvantage - a leading authorized online educational software and
hardware reseller; and a variety of vertical e-commerce applications for Latin
America.

-- EthicalShopper.com(TM) The preeminent content destination, rating agency and
e-commerce web site for ethical shopping with products from companies committed
to meeting high social and environmental standards.

More About Bold New World:

In addition to being a leading Internet Incubator, Bold New World offers its products and services to clients on a fee-for-service basis and/or in exchange for equity. These include design, business and marketing strategies, personalized community technologies, and the e-commerce solution Bold New Store(TM). Additionally, Bold New World offers clients a fully customized "Web Business Intensive" - a program dedicated to strategic consulting in all areas of Internet business development.

A partial list of Bold New World clients include MGM Worldwide Television, Gateway Computer Country Store, The Buckminster Fuller Institute, Chiroweb, and Internet Mercado. Bold New World also provides pro-bono services to a number of non-profit organizations and is the official corporate Internet partner for The Race to Erase MS.

For more information about Bold New World, LLC contact Kathy Park, LaForce & Stevens, [phone], [e-mail].

    Full Board of Advisors List attached.


    BNWi Board of Advisors

Frank Agrama              CEO, Harmony Gold
Gwen Baba                 Private Investor
David Bohnett             Baroda Ventures
Carl Bressler             President, Montana Artists
Michele DiLorenzo         Internet Industry Consultant
David Doyle               President, Quest Software
Jenny Durkan              Private Investor
Kate Falberg              CFO, Amgen
Gary Hickox               CEO, Getacard.com
Thomas H. Hoberman, Esq.  Partner, Hansen, Jacobson, Teller & Hoberman
Maxine Lapiduss           Principal, Voxxy.com
Norman Lear               Producer
Judith Light              Actress
Tina Podlowdowski         Former Senior Manager of Microsoft and
                           Seattle City Council Member
Scott Richland            Senior Vice President, SunAmerica,  Inc.
Leslie Stevens            Principal, LaForce & Stevens
Jonathan Stoller          Financial Manager
George Takei              Actor; Chair, Japanese American National
                           Museum
Barry Waite               Private Investor
Kevin Wall                Co-Chair, Shelter Ventures