Internet Gets in Touch With Its Feminine Side; Women.com Research Reveals Power of the Online Woman, Enabling Advertisers to Tap Buying Habits.

NEW YORK--(BUSINESS WIRE)--Nov. 10, 1999--

Women would rather give up their microwaves than the Internet. In fact, according to a series of new studies announced today in New York by Women.com Networks, Inc. (Nasdaq:WOMN), 70 percent of online women surveyed cannot imagine life without Web access.

Women.com's research sheds light on the profiles of online women and how this fastest-growing purchasing group interacts with online advertising.

A joint research study conducted by Women.com (www.women.com), Harris Interactive and Procter & Gamble provides advertising and marketing executives insight into the connection between women and the Internet as it relates to three key initiatives: Web usage and attitudes; involvement in different types of advertising formats; and shopping behaviors and privacy concerns.

Highlights from a series of Women.com studies about the online woman include the following: -0-

--   The average online woman is more likely to be married than
     single, in her thirties, with a generally high household income.

--   Women find micro-site marketing the most engaging and effective
     form of Internet advertising.

--   More than 50 percent of women say "fast and easy solutions" are
     key to online commerce.

--   Women control 80 percent of all purchasing decisions.

--   Seventy-three percent of women regularly access product and
     service information online -- more than any other kind of
     information.

--   Nearly 90 percent of women surveyed are the primary healthcare
     decision-makers.

-0-

"Women have created an online revolution that has closed the Web's gender gap, and have become the dominant force on the Internet today," said Gina Garrubbo, executive vice president, Women.com.

"Women make the majority of online health care decisions, retail purchases and financial choices for the household. We initiated this research to get to the heart of what women want and need online both now and in the future. Our findings will enable marketers to target this powerful segment of the online audience, and move them from awareness to action in an approach unrivaled on the Web today."

The research studies presented by Women.com also clustered online women into six psychographic segments: "Explorers," "Breadwinners," "Pillars," "Believers," "Trendsetters," and "Movers."

Each of these segments revealed different goals when approaching the Internet. For example, the "Mover" buys more online than any other group; the "Trendsetter" likes to stand out from the crowd and made her first online purchase years ago; and the "Explorer" is a browser who seeks "interesting experiences."

"The segmentation work allows us to assist sponsors in developing tailored messages in the format that most effectively reaches their target markets," said Dr. Regina Lewis, director of research, Women.com. "We are also able to identify emerging trends within each segment to enable marketers to create new advertising campaigns to reflect the changing attitudes of online women."

Women.com's research applies traditional methodologies such as pre- and post-awareness studies and sampling and purchase intent research to the decidedly non-traditional Web for key industry partners, including Procter & Gamble and Toyota, who want the most targeted way to advertise to potential buyers.

"The opportunity to extend the brand proposition is enormous on the Internet," said Jon Mamela, digital research manager, Procter & Gamble Interactive Marketing.

"The research partnership with Women.com enables P&G to utilize the insights around online women's needs, their psychographic lifestyles, attitudes and approach to the medium to build online marketing programs that are new, exciting and simply weren't possible in the past."

About Women.com Networks, Inc.

Women.com (www.women.com) is a leading Internet network dedicated to women, featuring award-winning original programming, personalized services, community and online shopping.

A comprehensive new media network for women, Women.com is comprised of more than 90,000 pages of programming organized into 20 topical channels, including Fashion & Beauty; Horoscopes; Food; Sex & Romance; Health; Career & Money; Pregnancy; and Home.

Women.com also offers extensive membership services and benefits, including personalized content, personal home pages, e-mail, and access to community forums and clubs.

In addition, the company enjoys strategic relationships with The Hearst Corporation and Rodale, enabling Women.com to offer an online newsstand featuring content from 12 of the world's leading women's magazines, including Cosmopolitan, Good Housekeeping, Prevention and Redbook.

This announcement may contain forward-looking statements about our revenues, earnings, margins, and other future plans and objectives. These statements are subject to risks and uncertainties that could cause our actual results to vary materially from the results and objectives discussed in the forward-looking statements. Among the factors that could cause actual results to differ are: increased competition from other web sites offering similar content, unexpected problems with our computer infrastructure that affect the delivery of our content, effectiveness of our marketing and advertising programs, market acceptance of our content and services, and other factors that may influence future business and financial results, including those set forth in the Women.com Networks Form S-1 registration statement filed with the Securities and Exchange Commission on May 13, 1999, as amended to date. All forward-looking statements are based on the information available to Women.com Networks on the date hereof, and Women.com Networks assumes no obligation to update such statements.