Internet Brands Announces Launch of Loan.com.New Website's Proprietary "Trusted Marketplace" and Loan Analyzer analyzer /ana·ly·zer/ (an´ah-li?zer) 1. a Nicol prism attached to a polarizing apparatus which extinguishes the ray of light polarized by the polarizer. 2. Tools Will Change the Way Consumers Search for a Mortgage Borrower's Bill of Rights Empowers Consumer to Find the Right Loan from an Ethical Lender LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Internet Brands, Inc., a leading operator of media and e-commerce websites, today announced the launch of Loan.com, a website that revolutionizes the mortgage research process in finding ethical lenders with the lowest rates. "Consumers and ethical lenders are frustrated frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: by the games being played in the mortgage lending marketplace," said Bob Brisco, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Internet Brands. "Unscrupulous lenders lure consumers with teaser rates Teaser rate A low initial interest rate on an adjustable-rate mortgage to entice borrowers, that is later eliminated and replaced by a market-level rate. , charge hidden fees, and lie about closing dates. Consumers are wary and ethical lenders have difficulty competing against these tricks." Without sacrificing the ability to find the lowest mortgage rate available, Loan.com provides a solution for both wary consumers and frustrated lenders by creating a "Trusted Marketplace," where lenders agree to a set of ethical business practices and borrowers are educated about what to expect during the loan process. All lenders listed on Loan.com confirm their support for the Borrower's Bill of Rights, a set of ethical business practices that describe how they interact with the consumer. Additionally, lenders in the Ethical Lender Directory are ranked on a star system that will include future feedback from consumers on the site. "In addition to low rates, consumers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. whom to trust. Loan.com answers that question," said Brisco. "We created Loan.com to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems consumers by providing them with the information and tools they need to make a smart borrowing decision and they never have to enter their personal information to see the latest offers from ethical lenders." The Loan.com website has the simplest and fastest user tools on the Internet including: * The Ethical Lender Directory which provides the lowest achievable interest rates for mortgage loan programs across the U.S. from Ethical Lenders. * The Loan Analyzer, the most powerful loan search tool on the Internet. The Loan Analyzer instantly compares all lenders rates in the directory and calculates the loan that saves the most for each borrower's circumstances. * The Truth About Loans Center, the most comprehensive and easy-to-use information resource on the Internet. The Center includes practical advice on the Top 75 most frequently-asked (and often inaccurately answered) mortgage questions. Benefits for Ethical Lenders "Loan.com provides a very effective way for ethical lenders to generate new sales," said Mike Dodge, general manager of Home Division at Internet Brands. "We support the direction of Loan.com in trying to clean-up unethical unethical said of conduct not conforming with professional ethics. practices in the mortgage industry," says Jeff Jaye, EVP EVP Executive Vice President EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition of the Upfront Mortgage Broker's Association, an association dedicated to protecting the public from exorbitant overcharging and bait and switch A deceptive sales technique that involves advertising a low-priced item to attract customers to a store, then persuading them to buy more expensive goods by failing to have a sufficient supply of the advertised item on hand or by disparaging its quality. tactics in the mortgage industry. "Loan.com is advocating the same principals as the UMBA UMBA Upper Midwest Booksellers Association (Regional Association of Independent Booksellers) UMBA Upfront Mortgage Brokers Association (Tempe, Arizona) UMBA University of Massachusetts Building Authority and we wish them well." Lenders on Loan.com are charged based on the number of times consumers click on their listing and they are able to target where their listings are displayed by geography and loan program. About Internet Brands Los Angeles-based Internet Brands (www.internetbrands.com) is a leading operator of media and e-commerce sites for large ticket consumer purchases, such as cars, real estate, mortgages and travel. The company empowers consumers to make better product choices and save money. Internet Brands' sites deliver superior content and consumer insight and have received dozens of "best-in-class" awards. Internet Brands' automotive division includes CarsDirect.com, Autos.com, Wikicars.org, GreenHybrid.com, NewCarTestDrive.com and Autodata Solutions. The company's home division includes Loan.com, LoanApp.com, and RealEstateABC.com. Internet Brands' travel division includes VacationHomes.com, Vamoose.com, Wikitravel.org, World66.com, BBOnline.com, CruiseMates.com, and CruiseReviews.com. Internet Brands was founded in 1998 as CarsDirect and added the new parent company name of Internet Brands in June 2005. |
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