Internet Advertising Revenues Continue to Soar, Reach Nearly $10 Billion in First Half of '07.Historic Second Quarter: Revenues Exceed $5 Billion for the First Time NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006. "The torrid growth of interactive advertising revenue persists and these results are really no surprise but very welcome news," said Randall Rothenberg, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Interactive Advertising Bureau. "More and more marketers have embraced the reality that interactive is the fulcrum fulcrum: see lever. on which their brand strategies need to be based and we expect robust growth to continue." "The first six months of 2007 has continued the trend over the past several years of strong sequential growth," said David Silverman David Silverman (born on 15 March 1957 in New York City, New York) is an animator best known for directing numerous episodes of the animated TV series The Simpsons , partner, Entertainment, Media & Communications Practice, PricewaterhouseCoopers. "The growth, which was led by strong increases in the consumer advertising sector, continues to point to the mainstream acceptance of the medium and advertisers' continuing reliance on it." "The Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the is well established as a key media distribution channel for driving advertising," said Pete Petrusky, Director, Entertainment, Media & Communications Practice, PricewaterhouseCoopers. "The recent results demonstrate that advertisers recognize the continued growth in the online audience and the growing opportunity to target and monetize Monetize 1. To convert into money. 2. To convert from securities into currency that can be used to purchase goods and services. Notes: For example, you'll often hear Internet marketers talk about "monetizing website visitors. that audience." The following highlights key first six-month revenue data breakouts; dollar figures are rounded ($ millions): [TABLE OMITTED] [TABLE OMITTED] [TABLE OMITTED] Conducted by the New Media Group of PricewaterhouseCoopers, the IAB Internet Advertising Revenue Report was launched by the IAB in 1996, and comprises data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail See Internet e-mail service. providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data, respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. A copy of the full report is available at: www.iab.net/pwc_half_year_2007. About PricewaterhouseCoopers: PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal to build public trust and enhance value for its clients and their stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. . More than 140,000 people in 149 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice. "PricewaterhouseCoopers" refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity. About the IAB: Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . On behalf of its members, the IAB is dedicated to the continuing growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB evaluates and recommends standards and practices, fields interactive effectiveness research, and educates the advertising industry about interactive advertising. |
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