International appeal: how to make your Website sing in any language. (E-Commerce).For many people, the Internet has turned shopping into an international experience. With a click of your mouse you can order shoes from Milan, Italy; cosmetics from Paris; and African art African art, art created by the peoples south of the Sahara. The predominant art forms are masks and figures, which were generally used in religious ceremonies. straight from the motherland moth·er·land n. 1. One's native land. 2. The land of one's ancestors. 3. A country considered as the origin of something. . But U.S. consumers are still holding on tightly to their purse strings purse strings or purse·strings pl.n. Financial support or resources, or control over them: the politicians who control federal purse strings; tightened the corporate purse strings. , which is leading online merchants to open their virtual doors to international customers. But before you put out the bienvenue mat, there are a few things you should know about attracting and serving customers overseas. For starters, you must be able to communicate in a language that potential patrons can understand. Consider adding a link to online language translation services, for little or no charge, to help international customers feel more at home. Try using national flag icons to illustrate the languages your site supports or try http:// babel.altavista.com, which lets you translate Web pages into Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, and Russian. Currency translation is another important element to add to your site. Moshood, the African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. clothing retailer, has a currency translation feature embedded Inserted into. See embedded system. into the design of its Website (www.afrikanspirit.com) that translates prices into the U.S. dollar, the Euro, and the Spanish peseta. You can also link to free currency translators such as XE.com (www.xe.com), which updates every minute and gives you a list of currencies from the Algerian Dinar Noun 1. Algerian dinar - the basic unit of money in Algeria dinar centime - a fractional monetary unit of several countries: France and Algeria and Belgium and Burkina Faso and Burundi and Cameroon and Chad and the Congo and Gabon and Haiti and the Ivory to the Turkish Lira. Once customers are able to calculate the price of a product in their currency, they'll want to know the cost of shipping the item from your office or warehouse to their home. Taxes and duties (called the value-added tax value-added tax (VAT), levy imposed on business at all levels of the manufacture and production of a good or service and based on the increase in price, or value, provided by each level. , or VAT) charged on international sales are often due upon receipt of the item. Make sure that your customers are aware of additional costs. To avoid this problem, Averlyn Archer, founder of the online art store Genisisartline.com, posts a disclaimer on her order confirmation form that alerts customers from the Caribbean, England, or Germany that their country of origin may charge additional customs or duties upon receipt of products. If you have the financial resources, you might consider developing country-specific Websites that customers can link to from your home page. Country-specific sites translate all content into the predominant language of the countries you serve, while acknowledging cultural differences and international laws. For example, it's illegal to sell Nazi memorabilia Nazi memorabilia are items of Nazi origin that are collected by museums and private individuals. Much of it comes from soldiers who collected small items as trophies during the Second World War. in Germany, as large auction sites such as Yahoo! and eBay discovered early last year. And in the U.S., customers are familiar with the term ZIP Code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. , but in the United Kingdom, customers recognize the term Postal Code Noun 1. postal code - a code of letters and digits added to a postal address to aid in the sorting of mail postcode, ZIP code, ZIP code - a coding system used for transmitting messages requiring brevity or secrecy , which may not be written in the same format as U.S. addresses. Remember to adjust online data collection forms accordingly. Lastly, make sure your site is appealing, quick to load, and easy to navigate. "We [in the U.S.] are spoiled with high-speed connections, but that's not the case with international Internet users," says James F. Foley, director of the International Trade Center at Bradley University Bradley University is a private, co-educational university located in Peoria, Illinois (Coordinates: ). It is a medium sized institution with an enrollment of approximately 6,100 undergraduate and postgraduate students. and author of The Global Entrepreneur: Taking Your Business International (Dearborn Trade Publishing, $29.95). Make sure your home page loads quickly: Shipping information, language translation, and currency calculators should be visible and easily accessible. Give customers the option to skip lengthy Flash introductions before entering your site. After all, you want them to access your goods as quickly and effortlessly as possible. Eight Ways To Make Your Site Foreign-Friendly 1. Be aware of cultural and language differences 2. Use language translation tools 3. Supply currency translation tools 4. Provide an easy way to calculate shipping costs 5. Optimize your site for low-speed connections 6. Address international tax and tariff issues 7. Make sure your site complies with international laws 8. Develop country-specific Websites |
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