Printer Friendly
The Free Library
4,485,186 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

International Trading & Manufacturing Corp. Announces Rollout of its ``Baby Genius'' CD Collection Through Toy Retailer Zany Brainy.


SAN DIEGO--(BUSINESS WIRE)--Jan. 13, 1999--The International Trading & Manufacturing Corp. (OTCBB:ITMH) Wednesday announced that Rounder Kids, a leading children's music distributor, will begin shipping ITM's "Baby Genius" CD Collection to 72 Zany Brainy retail stores in February 1999.

ITM's "Baby Genius" CD Collection features selected classical, instrumental and relaxation music designed for expectant mothers, infants and children. Several government and university studies have shown that classical music may enhance a child's speech development, improve math and science skills, and create a sense of joy and well being. The collection has been endorsed by Music Public Radio and the Public Radio Music Source.

Under the agreement, Zany Brainy will feature "Baby Genius" titles on its interactive kiosks, on special end-cap displays, and use the CD's for background music in stores. Also in connection with the rollout, ITM announced that Baker Winokur Ryder Public Relations (BWR BWR - Bandwidth Ratio
BWR - Bar Width Reduction (bar coding)
BWR - Basic (daily) Water Requirement (United Nations term)
BWR - Basic Water Rescue (course)
BWR - Boiling Water Reactor
BWR - Brownsville Weir and Reservoir (Texas)
) has been selected to handle all media relations for the "Baby Genius" CD Collection.

Gerald Edick, president of ITM stated, "We are extremely pleased to begin distribution of the 'Baby Genius' Collection to Zany Brainy Stores through our new distributor, Rounder Kids, and are confident that this CD Series will enjoy much success given the interest in early childhood development."

Zany Brainy (www.zanybrainy.com), winner of the 1998 "Independent Retailer of the Year" Award from the National Retail Federation, is one of the nation's fastest growing chains of multimedia educational superstores, providing the best in safe, high quality, non-violent, and non-gender biased products for children.

The "Baby Genius" CD Collection (www.babygenius.net) is one of ITM's diverse line of products marketed to consumers through the shop at home industry such as Home Shopping Network and Canadian Home Shopping Network, as well as through infomercials, television commercials, the Internet, direct mail, and retail.

Certain matters discussed in this news release relating to customer contracts are forward-looking statements involving certain risks and uncertainties including, without limitation, changes in product demand, the availability of products, changes in competition, economic conditions and other risks. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Jan 13, 1999
Words:376
Previous Article:Cool Contract: Los Angeles Unified School District Selects PG&E Energy Services/CH2M Hill to Air Condition 150 Schools.
Next Article:Ericsson And China Go For WCDMA Cooperation.
Topics:



Related Articles
Violent Tendencies.(few participate in Zany Brainy violent toy turn-in)(Brief Article)
CHILD'S PLAY RIGHT START BUYS FAILING ZANY BRAINY.(Business)
BUSINESS NOTES FILM ROMAN WINS FUNDS IN DISPUTE.(Business)
ZANY BRAINY BUY USES COOL LOGIC OWNERS EXPECT BANKRUPT CHAIN WILL RETAIN ITS STRENGTH AT CORE.(Business)
SOUTHLAND FIRM TO BUY RENOWNED TOY CHAIN RIGHT START INC. TO GET FAO SCHWARZ MAGIC.(News)
ZANY BRAINY BANKRUPT, BUT STORE MIGHT STAY OPEN.(News)
BANKRUPTCY UNLIKELY TO BREAK ZANY BRAINY TOYS.(News)
MULTIMEDIA RETAIL CHAIN TO LAUNCH UNIQUE TOY STORE IN GLENDALE.(BUSINESS)
DEMAND UP FOR EDUCATIONAL TOYS.(BUSINESS)
STRUGGLING FAO CUTS TOY ORDERS.(Business)

Terms of use | Copyright © 2008 Farlex, Inc. | Feedback | For webmasters | Submit articles