International Trading & Manufacturing Corp. Announces Rollout of its ``Baby Genius'' CD Collection Through Toy Retailer Zany Brainy.SAN DIEGO--(BUSINESS WIRE)--Jan. 13, 1999--The International Trading & Manufacturing Corp. (OTCBB:ITMH) Wednesday announced that Rounder Kids, a leading children's music distributor, will begin shipping ITM's "Baby Genius" CD Collection to 72 Zany Brainy retail stores in February 1999. ITM's "Baby Genius" CD Collection features selected classical, instrumental and relaxation music designed for expectant mothers, infants and children. Several government and university studies have shown that classical music may enhance a child's speech development, improve math and science skills, and create a sense of joy and well being. The collection has been endorsed by Music Public Radio and the Public Radio Music Source. Under the agreement, Zany Brainy will feature "Baby Genius" titles on its interactive kiosks, on special end-cap displays, and use the CD's for background music in stores. Also in connection with the rollout, ITM announced that Baker Winokur Ryder Public Relations (BWR BWR - Bandwidth Ratio BWR - Bar Width Reduction (bar coding) BWR - Basic (daily) Water Requirement (United Nations term) BWR - Basic Water Rescue (course) BWR - Boiling Water Reactor BWR - Brownsville Weir and Reservoir (Texas)) has been selected to handle all media relations for the "Baby Genius" CD Collection. Gerald Edick, president of ITM stated, "We are extremely pleased to begin distribution of the 'Baby Genius' Collection to Zany Brainy Stores through our new distributor, Rounder Kids, and are confident that this CD Series will enjoy much success given the interest in early childhood development." Zany Brainy (www.zanybrainy.com), winner of the 1998 "Independent Retailer of the Year" Award from the National Retail Federation, is one of the nation's fastest growing chains of multimedia educational superstores, providing the best in safe, high quality, non-violent, and non-gender biased products for children. The "Baby Genius" CD Collection (www.babygenius.net) is one of ITM's diverse line of products marketed to consumers through the shop at home industry such as Home Shopping Network and Canadian Home Shopping Network, as well as through infomercials, television commercials, the Internet, direct mail, and retail. Certain matters discussed in this news release relating to customer contracts are forward-looking statements involving certain risks and uncertainties including, without limitation, changes in product demand, the availability of products, changes in competition, economic conditions and other risks. The company undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. |
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