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International Sports and Media Group Signs Licensing Agreement with 2005 Champion Dutch Soccer Team, PSV Eindhoven.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- International Sports and Media Group, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ISME ISME International Society for Music Education
ISME Irish Small and Medium Enterprises Association
ISME International Society for Mangrove Ecosystems
ISME Iranian Society of Mechanical Engineers
ISME Inter-Segment Message Exchange
ISME Imaging, Simulation, Modeling & Experimentation
), a sports and news marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  firm, is pleased to announce today an exciting new licensing agreement with PSV Eindhoven (PSV PSV (in Britain, formerly) public service vehicle ) of Holland, champions of the 2005 Dutch Casino Eredivisie, to create a line of energy drinks branded towards the team and its supporters. The agreement will see ISME market, distribute and sell PSV Energy. PSV Energy will be sold at Philips Stadium and select retail outlets throughout Eindhoven and suburban areas. E[acute accent]Yan Skwara, President of International Sports and Media Group, Inc., said, "This is an exciting contract for our company and our shareholders. PSV this past weekend was crowned the 2005 League Champion in Holland and is currently in the semi-finals of the UEFA UEFA Union of European Football Associations

UEFA n abbr (= Union of European Football Associations) → U.E.F.A.
 Champions League, one of Europe's most coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 soccer championships. The energy drink market is a 10 Billion-Dollar market worldwide and ISME has identified a niche in focusing on building brand name energy drinks for top flight Professional soccer clubs worldwide. PSV Energy will be marketed throughout the city and we are currently in talks with a number of distributors and retail outlets to carry the drink. The deal can see millions of cans sold utilizing both the fan base and its strong corporate support in the Eindhoven area. ISME believes the deal can bring millions in revenue in total, which will benefit PSV as well as ISME shareholders." E[acute accent]Skwara continued, "We will build a following for the drink using a local marketing firm which will assist in promoting PSV Energy including the use of the teams logos and players images as per the licensing agreement on point of sales posters, and PSV Energy life size displays. The bottom line is PSV fans want to support the club and at the same time they want a drink they can enjoy and so PSV Energy is a perfect fit. We think over the next twelve to eighteen months this can equate to several million in sales of the product considering the fact that the fan base is extremely loyal and we have an excellent tasting product to offer." E[acute accent]Arne van Breugel, Manager of Merchandising and Image Rights stated, "We are very thrilled to introduce a PSV Energy Drink together with International Sports and Media Group. We are trying to introduce new products for our fans every year and this is off course a product we have never had before. We want the PSV fans to experience PSV by drinking the Energy Drink. By drinking it, they also support the club."

E[acute accent]About International Sports and Media Group, Inc:

E[acute accent]International Sports and Media Group, is a sports and news marketing communications firm focused on increasing brand awareness using its expertise in the sports and media sectors, with services including marketing, product development, branding, corporate communications, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , hospitality, sponsorship and the new Premium Text Messaging Sport and Media marketing programs from Smart SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
. For more information on the Company, please visit www.ismg.info or www.ussocceruk.com. E[acute accent]International Sports and Media Group, Inc. (OTCBB:ISME) is a fully reporting issuer.

E[acute accent]About PSV Eindhoven

E[acute accent]The Eindhoven Football Club PSV was founded on 31 August 1913, at the end of a large Philips sports feast marking the 100th anniversary of Dutch independence. In the history of PSV great players like Romario, Ronaldo and Ruud van Nistelrooy Rutgerus Johannes Martinius van Nistelrooy (originally spelled Van Nistelrooij) (born 1 July 1976 in Oss, North Brabant) is a Dutch footballer who plays as a centre forward for Real Madrid and the Dutch national team.  have appeared for the club. The biggest success season was 1987-1988. This season PSV won the Dutch Championship, the Dutch Cup and the European Cup I, also called the 'Treble'. Also this season PSV has been very successful. PSV has reached The Dutch Cup final and semi-final of the UEFA Champions League and are on the verge On the Verge (or The Geography of Yearning) is a play written by Eric Overmyer. It makes extensive use of esoteric language and pop culture references from the late nineteenth century to 1955.  of the Dutch Championship. For more news and information of PSV, you can visit www.psv.nl.

E[acute accent]Forward Looking Statements:

E[acute accent]Certain statements in this news release may contain "forward looking" information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 created by those rules. All statements, other than statements of fact, included in this release may include forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 26, 2005
Words:752
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