International Marine Minerals Society Chooses Avectra's netFORUM OnDemand to Drive Long Term Membership Initiatives.

MCLEAN, Va. -- The International Marine Minerals Society (IMMS) has chosen Avectra's netFORUM OnDemand to expand the functionality of the IMMS website, offer additional member self-service and better manage membership data.

IMMS is a non-profit group whose members share a common interest in marine minerals as a resource for study and sound application to meet world demands for strategic minerals. Founded in 1987 and based at the University of Hawaii, IMMS includes a worldwide membership of individuals from industry, government agencies and academic institutions. Members represent high-level government agencies, large mining and related industrial companies and the brightest research scientists around the world.

Similar to other growing, not-for-profit groups, IMMS was looking to enhance the online experience of its users while taking advantage of existing membership data to improve communication with its members. netFORUM OnDemand allows IMMS to instantly expand the functionality of their existing web site by giving members the ability to update their individual profiles, anytime, anywhere, providing access to member directory information and by enabling members and non-members to renew or purchase a membership. netFORUM OnDemand will also manage online payments and online conference registration for IMMS's annual conference. In addition, IMMS will leverage netFORUM OnDemand's robust emarketing functionality to improve outbound communications with their membership through the use of electronic newsletters and integrated marketing campaigns.

"We reviewed a number of membership management solutions and determined that netFORUM OnDemand was the best choice to cost effectively enhance our online presence and also improve the efficiency and effectiveness of our staff," said Dr. John Wiltshire of the IMMS Executive Board. "By moving event registration, online payments and member-self service to the Web, we will eliminate a number of manual and time-consuming tasks. This will not only improve the accuracy of our member data, but it will free our staff to focus on building additional programs and events to better serve our members."

Designed to fit all member-based organizations, netFORUM OnDemand enhances an organization's ability to identify, serve and retain members, streamline internal processes, and maximize revenues with real-time ecommerce. netFORUM OnDemand is a monthly subscription model and completely web-based, meaning there is no software to install and no hardware to buy. Each netFORUM OnDemand license includes hosting, unlimited support, ongoing maintenance and online training and is up and running in a few days.

"netFORUM OnDemand was designed with groups like IMMS in mind," said Dan Lackner, executive vice president of netFORUM OnDemand solutions. "IMMS is a sophisticated and serious minded group accustomed to big thinking. They are dealing with a challenging and comprehensive policy agenda and they needed a solution that was up to the task. netFORUM OnDemand provides the best of both worlds...exceedingly rapid deployment, delivered in a robust yet easy-to-use solution. We look forward to strengthening our partnership with IMMS and helping drive their long term success."

For more information about Avectra's netFORUM OnDemand, please visit http://www.Avectra.com

About Avectra

Avectra is the leading provider of membership management software solutions. The Avectra family of products is designed to fit any size organization and budget. Our solutions are the result of more than 13 years of experience serving more than 40 million individuals and 750 member-based organizations. Avectra's netFORUM is the industry standard in association management software. Using netFORUM OnDemand, organizations can quickly and easily deploy a subscription-based solution taking advantage of the same world-class netFORUM technology. Avectra is headquartered in McLean, Va., and has offices in Chicago and Los Angeles.