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International Ice Cream Association.

The Dairy Foods' "Outlook" also reported that for the first time in four years, there will be no "Ice Cream for America" summertime promotion this year from the International Ice Cream Association (IICA). A spokesman for the IICA told Dairy Foods that the Association's Ice Cream Marketing Council, composed mostly of processors, had agreed to drop the program in favor of some other marketing approach, that will probably be implemented later in the year, instead of "the big, consumer-connected, Memorial Day-through-Labor Day effort that became Ice Cream for America." The magazine notesd that most of the cost of that project in thepast had been borne by complementary product "partners," such as Smuckers dessert toppings, and the main point of contact was the retail store "Sources say the program was eliciting less and less processor support," according to Dairy Foods, "and the partners increasingly wanted to work with only the largest ice cream processors."
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Publication:Ice Cream Reporter
Date:Jun 20, 2000
Words:153
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