International Forum at MIT Recognizes Acxiom Research on Data Quality.

LITTLE ROCK, Ark. -- Acxiom(R) Corporation (Nasdaq:ACXM) today announced that Acxiom associates presented three research papers on data quality to the Ninth International Conference on Information Quality (ICIQ), hosted by the Massachusetts Institute of Technology on Nov. 7-8. The Acxiom research papers were submitted anonymously and judged by an independent panel of experts in the field of information quality.

"For the second straight year, Acxiom associates have been among the international thought leaders transforming business through data quality innovation," said Richard Howe, who leads Acxiom's Product Management, Consulting and Marketing Organization. "Participating in industry-leading research allows Acxiom to combine the best of theoretical concepts with practical experience in a manner that brings measurable benefit to our clients."

"In addition to employing best practices in data quality management, Acxiom continues to lead the information industry through collaborative research with academic partners such as MIT," said Dr. John Talburt, who leads Acxiom's development of new products and solutions. "Peer-review publications and conference presentations have always been an important means to validate and disseminate research results."

Earlier this year, Acxiom announced a collaborative research initiative with MIT called Customer-Centric Information Quality Management. The program addresses data quality issues specifically related to customer relationship management (CRM) and helps professionals improve their organization's use of information as a strategic tool for managing customer relationships.

The three Acxiom research papers presented at ICIQ were:

--"Using the Data Quality Scorecard as a Negotiating Strategy," by Traci Campbell, Keri Douglass and Wyndolyn Smith-Adams.

--"Applying Name Knowledge to Name Quality Assessment," by Talburt and Kimberly Hess.

--"An Algebraic Approach to Quality Metrics for Customer Recognition Systems," by Talburt and Hess and Emily Kuo and Richard Wang of MIT.

The papers are available on the ICIQ-04 Web site at http://www.iqconference.org/.

About Acxiom Corporation

Acxiom Corporation (Nasdaq:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, Australia, China and Japan. For more information, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.