International Engineering Consortium Releases Achieving the Triple Play: Technologies and Business Models for Success.

CHICAGO -- With the phenomenal growth of broadband access, fueling demand for converged voice, video, and data services -- now known as the "triple play" -- the IEC today releases its Achieving the Triple Play: Technologies and Business Models for Success with leading-edge insight from more than 70 ICT experts from pioneering companies leading in triple-play: Alcatel, Bearing Point, Corning, Ericsson, Fujitsu, Glenayre, Huawei, IBM, Iskratel, Lucent, Motorola, Nortel, Packetfront, Pandatel, PCCW, Redback, Riverstone, Siemens, Telefonica, Tellabs, Texas Instruments, Verizon, and Westell.

For service providers today, simply offering broadband Internet is no longer enough. To garner new customers, hold on to current ones, and ensure revenue growth, today's providers must continue to move toward offering the triple play as a value-added service bundle. With this opportunity, however, come many economic, technological, and operational challenges. How are providers currently tackling these difficulties? What benefits have been realized to date for both providers and customers? Achieving the Triple Play: Technologies and Business Models for Success focuses on current and future directions for the delivery of converged voice, video, and data services, and the resulting impacts on service providers and customers worldwide.

Achieving the Triple Play: Technologies and Business Models for Success supplies the interested reader with an insightful look into the world of broadband access and the "triple play," along with the strategies and services launched by diverse companies to meet such growing demands.

For more information on Achieving the Triple Play, visit http://www.iec.org/pubs/print/triple_play.html or contact the IEC's Publications Department at [phone] (phone), [phone] (fax), or [e-mail].