Interliant Launches Multi-Million Dollar Marketing Campaign; Taps DDB Needham to Sell I.T. `Sanity' to Corporate Executives.

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PURCHASE, N.Y.--(BUSINESS WIRE)--April 24, 2000

Interliant, Inc. (Nasdaq: INIT), the leading Application Service Provider (ASP), has launched its "We Sell Sanity" marketing campaign, targeting executive management (CEOs, CFOs, COOs, and CIOs) and Information Technology (I.T.) directors. The campaign will harness integrated traditional brand- and solution-focused advertising, public relations, and direct customer outreach initiatives. The marketing program will be focused in national business dailies and weeklies, as well as I.T. trade media. Industry experts forecast exponential growth in the ASP market, with DataQuest projecting that the market worldwide will grow to $22.7 billion by 2003.

"To date, ASP marketing efforts have focused on selling technologies instead of business solutions," said Kim Crane, senior vice president, marketing, at Interliant. "The business reality is that ASP branding will play a critical role in defining the application outsourcing space. This campaign focuses on conveying Interliant's ASP business benefits to the real decision makers in the corporate world. We allow companies to focus on their core competencies. Corporate officers are now key stakeholders in I.T. decision making which is why we are targeting audiences beyond the I.T. function."

"Interliant is the leading ASP in the market," said Crane. "We invented the ASP model, delivering the first hosted application services in January 1994 - others did not arrive on the scene until 1997. We have moved aggressively to broaden our application solutions, and today offer a wide range of applications that allow companies to `rent' their total I.T. infrastructure over the Web."

The strategy behind the "We Sell Sanity" branding campaign is to navigate the "e-hype" that surrounds ASPs by focusing on the key benefits of the ASP business model. The advertisements illustrate how selecting the right partner can transform the daunting I.T. challenge into a simple, pleasurable experience. The message is clear - Interliant takes care of your I.T. so you can concentrate on your business.

"If there's one thing that's hotter than `e' at the moment, it's ASP," said Ben Pring, principal analyst in the I.T. Services Team at Gartner Group. "Gartner Group believes that the ASP wave is an important one, but that suppliers are at risk of `snatching defeat from the jaws of victory'. We suggest that ASP proponents revisit their current marketing and focus on cost/benefit analysis of the `old' and the `new' worlds of application sourcing. Without this Unique Sales Proposition (USP), the inertia of the status quo will be difficult to shift."

The Interliant branding program debuted with an online presence on leading business and technology Websites, including: internet.com, nytimes.com, TheStreet.com, CNET.com, and TechWeb.com. In addition, a full-page color insertion ran in the April 6 issue of The Wall Street Journal. The branding program will run through 2000 in the following publications: Business Week, Fortune, The Economist (UK), The Wall Street Journal, The Industry Standard, e-Company Now, CIO, Computerworld, InformationWeek, InfoWorld, Inter@ctive Week, InternetWeek, Network Computing, Network World, and ITWeek (UK).

About Interliant

Interliant, Inc. (Nasdaq: INIT) is a leading Application Service Provider (ASP) and pioneer in the ASP market. Interliant's solutions enable companies of all sizes to capitalize on the latest Web-based technologies and packaged software applications quickly and cost-effectively by relieving them of the burdens associated with building, managing, and maintaining the infrastructure required to support mission-critical applications. Interliant's offerings include solutions in the following areas: Website hosting, messaging and knowledge management, security, e-commerce, CRM, ERP, distributed learning, and Web-based rental applications via AppsOnline.com. Interliant is headquartered in Purchase, New York, and has formed strategic alliances with leading software, networking and hardware companies including Dell Computer Corporation (Nasdaq: DELL), IBM (NYSE: IBM), Lotus Development Corporation, Microsoft (Nasdaq: MSFT), BMC Software (Nasdaq: BMCS), and Network Solutions (Nasdaq: NSOL). For more information, please visit the Interliant Website at www.interliant.com.

Interliant and the Interliant logo are trademarks or registered trademarks of Interliant, Inc. Other products mentioned herein may be trademarks and/or registered trademarks of their respective owners.

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