Intergraph's Digital Media Strategy Gathers Momentum at NAB 1997.LAS VEGAS--(BUSINESS WIRE)--April 7, 1997-- Strategy for 1997 focuses on Desktop Video, Animation, Total Media Production; Over 100 Intergraph 3D graphics workstations used to demonstrate products in 22 NAB vendor booths. At the National Association of Broadcasters (NAB) convention in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Intergraph Computer Systems today announced its digital media strategy for 1997 and beyond. The strategy builds on Intergraph's industry-leading strengths in three main areas: (1) Desktop Video (2) Animation, and (3) Total Media Production, the ability to perform all phases of media production -- including new compositing capability -- from a single, high-performance, Intel/Windows NT-based workstation. With the dominant position in all three areas on the Intel/Windows NT platform, Intergraph continues to develop innovative solutions for creative professionals, such as new RenderGL 2.0 for accelerated rendering, and new ViZfx, a special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. plug in to Adobe Premiere and in:sync Speed Razor. Intergraph will be demonstrating all of these new capabilities and functionality at NAB (Booth No. S5432). NAB 1997 finds Intergraph at the forefront of the digital media revolution, as Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. continues to gather momentum for digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS. . "Intergraph has been the driving force behind the industry's move to Windows NT," said Wade Patterson, president, Intergraph Computer Systems. "With our TDZ TDZ The Dead Zone (movie) TDZ Touchdown Zone TDZ Temperature Danger Zone (food safety) TDZ Tvornica Duhana Zagreb (Croatian tobacco factory) TDZ thiazolidinediones and StudioZ 3D graphics workstations, Intergraph has proven it has achieved the highest levels of workstation-class performance on an industry-standard platform, at an affordable price. This has encouraged developers of high-end content creation software to port their solutions to Windows NT in ever-greater numbers." Jeff Edson, vice president, Digital Media Division, Intergraph Computer Systems, says that Intergraph's success is the result of specialized knowledge applied to industry-standard solutions. "What makes Intergraph totally unique in this industry is that we offer value-added engineering on top of an open, industry-standard architecture," said Edson. "The success of this strategy is clearly evident at NAB 1997, with over 100 Intergraph 3D graphics workstations being used in 22 booths to demonstrate application vendors' products." Desktop Video At NAB, Intergraph announced strategic partnerships with Truevision, Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) , and D-Vision, the leading vendors of desktop video solutions. These partnerships allow authorized resellers to offer turnkey desktop video solutions based on Intergraph's affordable Pentium Pro/Windows/Windows NT-based TD PCs. (See Desktop Video release, April 7). Underscoring Intergraph's commitment to desktop video is the release and demonstration of ViZfx, a set of OpenGL-accelerated plug-in effects for Adobe Premiere and in:sync Speed Razor. Over fifty unique multithreaded multithreaded - multithreading effects for video postproduction are included, which can be viewed at full-screen resolution, rather than as thumbnail images. ViZfx is offered on the show floor at special NAB pricing of $299 for a limited time. (See ViZfx release, April 7) Animation Intergraph's TDZ and StudioZ 3D workstations are the platform of choice for users of the industry's leading 3D animation software packages. At NAB 1997, Intergraph demonstrates their continued rapid development pace in several key animation areas, including: -- Accelerated Rendering: Intergraph releases the latest version of RenderGL, an open graphics library that offers accelerated rendering of up to fifty times the speed of native software rendering Performing the computations necessary to construct output for the printer or screen by following instructions in a program routine. Contrast with hardware rendering. See render. , and high-quality screen preview. RenderGL 2.0 delivers additional speed enhancements and new photorealistic Having the image quality of a photograph. rendering features, and will be supported by the leading 3D animation software packages, including 3D Studio MAX, LightWave 3D, Nichimen Graphics, and Softimage 3D : Softimage|3D was a high-end 3D graphics application developed by Softimage, Co., a subsidiary of Avid Technology, Inc. . (See RenderGL 2.0 release, April 7). Intergraph's NAB booth features RenderGL demonstrations of with these applications, including the latest release of Softimage 3D, and Mental Ray 2.0. Additionally, Intergraph has signed a licensing agreement with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) to provide RenderGL technology on IBM IntelliStation The IBM IntelliStation workstation class personal computer was announced March 1997 as the follow-on to the IBM PC Series 360 and 365. In February 2002 POWER processor based workstations, which where previously sold directly under the eServer pSeries brand, where also placed under (TM) Z Pro workstations using Intergraph's OpenGL(R) Intense 3D Pro 1000-T graphics accelerator A display adapter that performs a specialized set of graphics functions to render an image on screen. Today, all display adapters provide basic rendering functions in hardware, but many have graphics processing units (GPUs) that are sophisticated computers. . -- 2D cel animation: At the Intergraph booth, ANA Tech, a division of Intergraph Corporation, demonstrates an ultra large-format, 2400-dpi flatbed scanner A scanner that provides a flat, glass surface to hold pages of paper, books and other objects for scanning. The scan head is moved under the glass across the page. Sheet feeders are usually optionally available that allow multiple sheets to be fed automatically. for scanning in backgrounds for 2D cel animations. The ANA Tech scanner is the only solution of its kind in the industry, delivering optimal scanned output without difficult file format conversion. Total Media Production Intergraph pioneered the concept of Total Media Production -- the ability to perform all phases of media production from a open-architecture, single Intel/Windows NT-based StudioZ workstation. (See StudioZ Media Production Workstation release, April 7) That concept continues to solidify with several important developments announced at NAB 1997: -- Compositing on StudioZ: Adobe's release at NAB of the industry's leading compositing package, After Effects for the Windows NT platform, gives content creators the ability to perform high-end compositing on Intergraph's powerful StudioZ Media Production Workstations. With the availability of After Effects for Windows NT virtually all areas of media production can now be performed using Windows NT-based software on a single, integrated workstation. -- Softimage Digital Studio on StudioZ: Intergraph and Softimage have announced at NAB that Intergraph's StudioZ Media Production Workstations will be used at beta sites of Softimage's integrated content creation environment, Digital Studio. When Digital Studio is released, content creators will be able to perform compositing, 3D paint, video editing See nonlinear video editing and video editor. , audio postproduction, titling, and other tasks with one software package on a single StudioZ. The StudioZ, with Intergraph's award-winning RealiZm 3D graphics, is also the ideal platform for the 3D capabilities of Sumatra, the next generation of Softimage 3D. With the StudioZ, Sumatra, and Digital Studio, content creators will have access to the world's first end-to-end 3D animation and digital production environment on a single workstation. Intergraph Background Information Intergraph Computer Systems is the world leader in 3D graphics technology, products, and services for Windows NT. Intergraph develops, manufactures, sells, and supports computer systems for the creative, technical, and business desktop as well as servers, networking, and interoperability products for IT solutions. Hardware products include Pentium/Pentium Pro/processors/Windows 95/Windows NT-based PCs, graphics workstations, and servers. A member of the Fortune 1000, Intergraph is the world's largest company dedicated to supplying interactive computer graphics systems. -0- Intergraph(R) is a registered trademark of Intergraph Corporation. Other brands and product names are trademarks of their respective owners. EDITORS: For reader inquiries, please use 800-763-0242. We can also be reached on the World Wide Web at http://www.intergraph.com/digitalmedia CONTACT: Intergraph Computer Systems Sharon Jordan Sharon Jordan (born March 11, 1960) is an American actress. One of her notable roles is Irene the concierge on The Suite Life of Zack and Cody, a sitcom on the Disney Channel. Ms. , 205/730-1162, sljordan@ingr.com Aggie ag·gie 1 n. A playing marble. [ag(ate) + -y3.] Frizzell, 205/730-6139, alfrizze@ingr.com |
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