Interest in eDetailing in Italy and Spain May Increase as the Market Matures and eDetailing Vendors Become More Proficient in Capturing the Interests of Specific Physician Groups.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c34388) has announced the addition of "The eHealth Market in Italy and Spain: Key Trends in Physician Channels of Influence" to their offering.

The majority of physicians surveyed in Italy and Spain access the Internet for work-related purposes five hours per week or less. The viability of using Internet-enabled applications to reach physicians is dependent largely on both the level of access physicians have to an Internet connection both at work and at home, as well as the time physicians have available to go online during their workday.

This title provides an overview of physicians' current online behavior and information needs in Italy and Spain. It identifies the issues that limit adoption of Internet-enabled technologies within the medical community and provides an examination of opportunities to reach physicians through Internet-enabled channels, such as eDetailing, online forums and eCME. Recommendations for how best to reach physicians by leveraging current and future opportunities in the eHealth market are also provided.

Interest in eDetailing may increase as the market matures and eDetailing vendors become more proficient in capturing the interests of specific physician groups. Local knowledge is very important within the eDetailing market. Vendors need to be aware of the concerns that most affect physicians in a given geographic or regulatory area.

Hesitation among physicians to participate stems from concerns about anonymity and privacy while online. These concerns, however, are frequently overshadowed by the convenience of accessing information through online channels.

The number of surveyed physicians who report that they would like to participate in eCME courses indicates that CME delivered online has the potential to become one of the most ubiquitous and influential online channels within the medical community.

Reasons to order your copy:

--Understand where and from which online sources physicians are most likely to access medical information

--Recognize the importance of tailoring content delivered through online channels to meet the specific need and concerns of physicians in a given market

--Learn how physicians' current views on eDetailing, eCME and online forums will affect future levels of adoption of these key technologies

Key topics covered include:

--The Market for eDetailing Solutions

--Online Forums: Current and Future Demand

--eCME: Leveraging Physician Demand

--Opportunities to Meet Physicians' Demands for Online Information in Italy and Spain

--Current levels of access to Internet-enabled applications and services

--Using the Internet for work-related purposes

--One-half of work-related online content is accessed by physicians from home

--eHealth Market Opportunities in Italy And Spain

--The Market for eDetailing Solutions

--Over one-half of surveyed physicians regularly participate in an eDetailing session twice per month or more often

--Future levels of participation are in question as physicians weigh the pros and cons of seeing fewer live sales reps

--Loss of personal interaction with sales reps slows adoption by many physicians

--The future of eDetailing in Italy and Spain

--Online Forums: Current and Future Demand

--Online forums are a popular way for many physicians to access information

--The number of physicians who participate in online forums will continue to grow

--Physicians prefer to use targeted discussion forums that allow them to remain anonymous

--eCME: Leveraging Physician Demand

--The majority of physicians participate in CME programs over weekends and after work

--Over 90% of surveyed physicians would like to participate in eCME programs in the future

--Links that make eCME programs more accessible will encourage greater physician participation

--Slow Internet connections and a lack of awareness of available programs prevent many physicians from participating in eCME courses

--The Future Decoded

For more information visit http://www.researchandmarkets.com/reports/c34388

Source: Datamonitor