Interest!ALERT Provides Push Technology to Island's Web Site Visitors.

FOLSOM, Calif.--(BUSINESS WIRE)--Feb. 4, 1997--Interest!ALERT Inc. announced that its free Interest!ALERT personalized Internet information service is available on Island Software's Web Site at www.islandsoft.com.

The Interest!ALERT service provides two types of push technology -- a personalized news service that lets users get just the information they want, and a one-to-one communication service that lets Island deliver new product announcements and technical tips to its Site visitors and customers based on their user-defined filters.

"Interest!ALERT uses a technologically-advanced version of the Receivership Model," explains Carl Frappaolo, Executive Vice President of Delphi Consulting Group. "In traditional systems, information is distributed to users who are assumed to be interested in its content simply because the user clicked a couple of predefined filters. Advanced Receivership provides users with only the information that they describe as relevant, using english statements as descriptors. Interest!ALERT's content-based, personalized approach routes information based on a user's description of what's important."

Intuitive Push Technology Service -- Hooks to Any Existing Web Site

Interest!ALERT is a service -- no installation required -- that looks to any existing Web Site so that organizations can deliver updated information to users automatically and track the demographics of their visitors while abiding by the Internet laws and regulations on disclosure.

While offering predefined filters like PointCast, Interest!ALERT also lets users easily define their exact information interests. That means users can specify filters, using Boolean or free-form english, that watch national and regional newsfeeds and deliver the most relevant information to their email in-baskets, offline viewers or home pages in realtime.

"Interest!ALERT provides our Web Site visitors a great way to receive personalized information from live feeds while giving Island the tool it needs to keep in touch with its active Web Site audience without having to maintain an email list," says Dana Petersen, Island's Customer Services Manager. "It also provides Island with general demographics about our audience so that we can continue to deliver the information they want ... as soon as it becomes available."

High Web Site Traffic, Low Network Traffic

Interest!ALERT drives traffic back to Web Sites by sending relevant emails to Web Site visitors. These emails, containing summaries of the original documents, come complete with live hotlinks so that users return to company Web Sites to read the full versions of these documents. While Interest!ALERT increases targeted Web Site traffic, it ensures that network traffic stays minimal by delivering document summaries that Interest!ALERT generates automatically.

Pricing and Availability

Interest!ALERT is a free service, available for user registration at http://www.interestalert.com.

Island Software Corporation

Island Software Corporation, headquartered in San Mateo, Calif., USA, delivers the Island Productivity Series of products, featuring the popular Island Write, Draw & Paint, one of the best success stories in the UNIX market. Island Write, Draw & Paint combines an easy-to-use word processor with more complex publishing functions such as drawing, painting, postscript editing and macro tools.

The Island Productivity Series also includes IslandPresents, a presentation graphics package that permits users to assimilate text and graphics to generate visuals for formal presentations; IslandCalc, a graphical spreadsheet application; and IslandInTEXT, a visual file manager and text search and retrieval application for storing and retrieving UNIX and Windows documents. Visit Island at http://www.islandsoft.com .

Interest!ALERT Inc.

Interest!ALERT Inc., headquartered in Sacramento, Calif., USA, has developed partnerships with leading online content providers, World Wide Web search and retrieval vendors, technology industry analysts and others to fulfill the vision of personalizing the Internet for every user, advertiser and vendor in the online marketplace. Interest!ALERT partners include Infoseek, WITI, Uniplex Software, Island Software and Delphi Consulting Group, as well as System Integrators Inc., whose customers include 375 newspapers, magazines and wire services throughout North America, Europe, the Middle East and Asia/Pacific. Interest!ALERT has been endorsed as the key realtime technology for personalizing the Internet. Visit Interest!ALERT at www.interestalert.com . -0-

Note to Editors: "Interest!ALERT" and "Personalize the Internet" are trademarks of Interest!ALERT Inc. "Island Productivity Series" and "Island Write, Draw & Paint" are registered trademarks and "IslandPresents" and "IslandCalc" are trademarks of Island Software Corporation.

"System Integrators" is a registered trademark of System Integrators Inc. "InTEXT" is a registered trademark of InTEXT Systems Inc.

All other names and products are Trademarks or Registered Trademarks of their respective owners.

CONTACT: Interest!ALERT Inc.

Andrea Kauppila

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