Interep & Spanish Broadcasting System -SBS- to Host The Power of Hispanic Radio: Reaching a $580 Billion U.S. Hispanic Marketplace.Business Editors FOR IMMEDIATE RELEASE NEW YORK--(BUSINESS WIRE)--Sept. 5, 2002 Interep (Nasdaq: IREP IREP Interactive RadioEpidemiological Program IREP Interim Reliability Evaluation Program IREP Intermediate Repair Enhancement Program ) and Spanish Broadcasting System Spanish Broadcasting System, Inc. (NASDAQ: SBSA) is one of the largest owners and operators of radio stations in the United States. SBS is also invested in television and internet properties, deriving the majority of its income from advertising through its media. (Nasdaq: SBSA SBSA Small Business Set Aside SBSA Spanish Broadcasting System, Inc. (stock symbol) SBSA Scottish Building Standards Agency SBSA Standard Bank of South Africa SBSA South Bayside System Authority (California) ) will host their first Power of Hispanic Radio symposium on October 4, 2002 in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. at the Grand Hyatt Hotel from 8:30 AM - 2:00 PM. The event, opened to members of the advertising community, is expected to attract over 300 advertisers, media decision-makers and multi-cultural marketers. The event will kick off Hispanic Heritage Month with a mix of speakers, panel discussions and live musical entertainment from some of the top names in Latin radio. Topics will focus on the burgeoning U.S. Hispanic consumer market and Hispanic Radio's role in multi-cultural marketing efforts. "More than ever, advertisers are recognizing the importance of covering the Hispanic segment of their customer base with culturally relevant and highly targeted media, such as Spanish-language radio," said Raul Alarcon, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Spanish Broadcasting System. "Both SBS See Small Business Server. and Interep have been at the forefront of marketing Hispanic Radio to the advertising community for many years. We are delighted to co-sponsor our first interactive forum and improve the understanding and appreciation of the Latino radio." Peter Doyle Peter Doyle is an American voice actor who is well known for his role in Eureka Seven as Dominic Sorel. Doyle has also provided voices in shows such as Rurouni Kenshin. Notable roles
The agenda includes leaders in the fields of Hispanic marketing, media and research, featuring keynote speaker Isabel Valdes, author and well-known pioneer in multi-cultural marketing and research. Other participants include: Roslow Research, Arbitron Radio Research, Vidal Partnership, The Bravo Group, Spanish Broadcasting System, and All Access Entertainment Events, to name a few. For more information on The Power of Hispanic Radio event, details are posted on www.interep.com or www.thepowerofhispanicradio.com. About Interep: Interep (NASDAQ: IREP) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet and complementary media, with offices in 17 cities. Interep is the parent company of ABC Radio ABC Radio is a broadcasting unit of Citadel Broadcasting Corporation.[1] ABC Radio was, from 1945 until 2007, the division of the American Broadcasting Company (ABC) focused on AM radio and FM radio broadcasting. Sales, Allied Radio Partners, Cumulus cumulus: see cloud. Radio Sales, D&R Radio, Infinity Radio Sales, McGavren Guild Radio, MG/Susquehanna, SBS/Interep, as well as Interep Interactive, the company's interactive representation and web publishing division specializing in the sales and marketing of on-line advertising, including streaming media. Interep Interactive includes Cybereps, Winstar Interactive and Perfect Circle Media. In addition, Interep provides a variety of support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , including: consumer and media research, sales and management training, promotional programs and unwired radio "networks." Clients also benefit from Interep's new business development team, the Interep Marketing Group. For more information, visit the company's website at www.interep.com. About Spanish Broadcasting System: Spanish Broadcasting System, Inc. (Nasdaq: SBSA) is the largest Hispanic-controlled radio broadcasting company in the United States. SBS currently owns 24 stations in eight of the top-ten U.S. Hispanic markets including New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles, Miami, Chicago, San Francisco, Dallas, San Antonio and Puerto Rico. SBS programs an additional FM radio station under a time brokerage agreement. Upon completion of the previously announced acquisition, the Company will own a total of 25 stations in these markets. The Company also operates LaMusica.com, a bilingual Spanish-English Internet Web site providing content related to Latin music, entertainment, news and culture. |
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