Interelate Inc.
CRM for mortgage refinancing is available from Interelate Inc.,
which says its webbased product dramatically increases customer
retention. The company says that while 25 to 30 percent of customers are
likely to refinance this year, the average lender will retain only about
14 percent of those customers. Interelate's program automatically
analyzes and ranks customer propensity.
COPYRIGHT 2001 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.
|
Reader Opinion