Interclick Enhances Its Advertising Network with New Formats and Expanded Targeting Capabilities; Sophisticated New Ad Serving Technology Provides Advertisers with More Choice and Helps Diversify Web Publishers' Revenue Streams.

BOCA RATON, Fla. -- Interclick.com, a next-generation contextual advertising network, today announced it has expanded the number of available online advertising formats to provide greater choice and increased targeting capabilities for advertisers. Interclick's network of trusted Web publishers also benefits from access to new revenue opportunities. Formerly doing business as midADdle, the company's new name, Interclick, signifies its increased reach and value proposition.

The Interclick Network is an interactive marketplace matching advertisers and Web publishers in similar lines of business, including travel, entertainment, technology, dating and career advancement to show only the most relevant ads. Interclick has established a solid track record of results for advertisers based on the performance of its flagship interstitial ad format. Interclick's proven contextual technology, advanced optimization and targeting capabilities, and expanded set of ad formats deliver unmatched online advertising effectiveness. New formats include pop-unders, sliding layer ads and rich media layer ads, providing advertisers with greater flexibility and creativity, and offering publishers broader inventory and associated revenue opportunities.

"We have made significant technology investments to create a full-scale contextually-driven ad network that generates quantifiable, highly-targeted results for our advertisers," said Michael Katz, managing partner, Interclick. "Expanding the capabilities of our network was a natural progression for us as we continue to examine new ways to provide value to our advertisers and additional revenue streams for our publishers. That balance is critical, and we've earned a solid reputation for our ability to deliver trustworthy content using a non-invasive approach."

Expanded Consumer Targeting Capabilities

The Interclick Network currently generates more than 10 million U.S.-based daily impressions through its growing network of 750 third-party websites, solely from its interstitial pages. Interclick expects to double its reach within the first week based on the newly-expanded ad formats. Advertisers will now be able to target potential customers using expanded filters, including time-of-day, country, state, site content and site category. Interclick's advanced targeting and optimization techniques ensure that the advertiser's campaign is both efficient and highly profitable while helping to drive down the average cost per customer acquisition.

Interclick is set apart from its competitors by being able to deliver true contextually-driven results - ensuring advertisements are relevant to end users based on their interaction with online content. The Interclick Network offers a high degree of flexibility, allowing publishers and advertisers to each control the ads they show, creating an effective Internet marketplace where no unwanted ad impressions are delivered. The company also provides comprehensive online reporting with real-time statistics.

About Interclick

Interclick.com is a privately-held company that operates the Interclick Network, a highly targeted contextual marketing network that balances the interests of publishers, advertisers and users. The Interclick Network combines advanced contextual awareness technology with a large base of top tier publisher sites to create a highly effective advertising platform. Interclick's unique model delivers dramatically higher response rates than traditional ad networks, helping advertisers increase brand awareness, catalyze customer action and improve ROI on their advertising spend. For more information, visit www.interclick.com.