Interactive Video Technologies Unveils MediaPlatform --TM-- Pushes New Boundaries in Rich Media and Dynamic Communications.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--Oct. 1, 2001 Flagship Software Enables Customers to Rapidly and Cost-Effectively Build, Deploy and Manage Rich-Media Web Presentations for Live Events and Video-on-Demand Interactive Video Technologies (IVT IVT intravenous transfusion. ), a driving force and emerging dominant player in rich media software, today unveiled MediaPlatform(TM) -- the company's flagship software that pushes the boundaries of rich media and dynamic communications. IVT's MediaPlatform(TM) puts the power of rich media and streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. presentations into the hands of today's businesses -- enabling them to create, manage and deploy rich media Web pages for live events and video-on-demand, while significantly cutting the costs of the entire streaming process. The MediaPlatform(TM) integrated solution is a Web-based platform that includes tools for web page editing, layout, and design, asset management, project navigation, graphics and media processing See media control. - all with point-and-click, drag-and-drop functionality. MediaPlatform(TM) makes cutting-edge, rich media solutions extremely accessible, empowering users to synchronize any elements of the Web page -- from graphics, polling and chat to Flash, PowerPoint and Video -- without the use of special programming languages. "For several years, we've been helping industry pioneers like HBO Hyperbaric oxygen therapy (HBO) A form of oxygen therapy in which the patient breathes oxygen in a pressurized chamber. Mentioned in: Ozone Therapy , Showtime and Victoria's Secret For the Sonata Arctica single, see Victoria's Secret (song) Victoria's Secret is an American retailer of high quality lingerie and beauty products.[2] bring their Web presentations to life," said IVT Chairman and Chief Executive Officer Mark Lieberman. "With the launch of MediaPlatform(TM), we're now putting the power of rich media directly into the hands of marketers, professional service organizations, sales forces and other top-level executives. Using IVT software, these customers will now truly be able to break the boundaries and set new and more powerful standards for communications, often bypassing the need for costly meetings and travel." The introduction of IVT's MediaPlatform(TM) could not have come at a more opportune time, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. recent industry analyst reports - pegging streaming media See streaming audio, streaming video and digital media hub. as one of the fastest growing areas in the online marketplace. Media Metrix reports that enterprise spending on streaming video technology will increase from $140 million in 2000 to $2.8 billion by 2005, while the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. predicts that companies will increase spending on streaming media-enabled advertising to $3.1 billion in 2005. "Although we're still in the very early stages of streaming media's use in the enterprise, there's no doubt that this technology has the potential to impact businesses in a significant way," said Steve Vonder Haar, streaming media analyst at The Yankee Group. "New tools such as IVT's MediaPlatform(TM) should prove quite important to today's corporations - enabling them to communicate and share information in a more efficient and cost effective manner than ever before." Entirely Web-based, IVT's MediaPlatform(TM) gives customers easy access to the industry's premier tools for creating, managing and deploying rich media Web pages - regardless of time or location. With point-and-click, drag-and-drop functionality, MediaPlatform(TM) can synchronize any elements on the Web page, without the use of special programming languages. "Sun teamed with IVT because we believe cross media publishing capabilities are critical to the adoption of rich media within the enterprise and by consumers," said Bill Correll, Corporate Strategy & Planning, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Inc. "IVT's MediaPlatform(TM) is based on open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced like Java, XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. and SOAP, providing a framework for the development and deployment of Services on Demand. This maps well with the Sun ONE vision which enables the delivery of these types of Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. ." Drilling down further into MediaPlatform(TM), several key features are central to making it one of the premier rich media tools on the market today. These include: the MediaPlatform(TM) Account Manager, Asset Management System, Integrated Deployment Manager, Live Controls, Video on Demand (VOD See video-on-demand. VoD - video on demand ) and Live Audience Interaction. -- ACCOUNT MANAGEMENT - With its built-in Account Manager and work flow controls, IVT's MediaPlatform(TM) enables companies to collaborate on projects from anywhere on the Internet while controlling account access. MediaPlatform(TM) is groupware enabled with powerful security and workflow controls. -- INTEGRATED ASSET MANAGEMENT - The MediaPlatform(TM) full-featured Asset Management System allows companies to upload, categorize and assign meta data to all assets utilized by your Website. Additionally the system can transcode (1) To convert from one format to another. It implies conversion between very distinct kinds of data, such as from speech into text or from analog video into digital frames. Sometimes the term is used as nothing more than a fancier synonym for "convert. assets for enhanced searchability and effective utilization. MediaPlatform(TM) includes media processors for PowerPoint files, Video, Images, Flash and more. -- AUTOMATED DEPLOYMENT AND PUBLISHING - True one-button publishing is achieved through the MediaPlatform(TM) integrated deployment manager. Once the hosting environment See hosted environment. has been selected, the click of one button sends Web pages, video, and other assets other assets Assets of relatively small value. For financial reporting purposes, firms frequently combine small assets into a single category rather than listing each item separately. to the selected servers. IVT provides optimal application hosting with leading streaming Web and content caching vendors. -- MediaPlatform(TM) LIVE CONTROLS - MediaPlatform(TM) live controls allow users to create, manage and deploy interactive live Webcasts. Users can easily create cutting-edge, rich media sites that include live streams with synchronized events. MediaPlatform(TM) live controls take the guesswork out of broadcasting, synchronizing synchronizing, n a technique that a therapist uses to coordinate his or her breath with that of the client; builds trust and establishes relationship. and controlling live Webcasts and provides a professional production studio for Webcasts with the ability to deploy live events which are controlled by multiple control panels in de-centralized locations. MediaPlatform(TM) live components are able to support many hundreds of thousands of simultaneous users. -- AUTOMATED VIDEO ON DEMAND (VOD) - MediaPlatform(TM) quickly turns live Webcasts into Web-VOD for later viewing. As a company streams its live Webcast, MediaPlatform(TM) automatically records not only the stream but also the entire presentation for a future audience to view on demand. Recording and archiving the Webcast with interactive, synchronized events ensures audiences have the same high-impact, rich-media experience of the live Webcast, whenever the audience chooses to view the application. -- LIVE AUDIENCE INTERACTION - The highly customizable "Form" and "Polling" components let audiences interact directly with a Webcast -IN REAL TIME- with unprecedented ease of updating, administration and back-end support. By seamlessly interfacing with the most popular chat and message boards on the market, MediaPlatform(TM) can further enhance the interactivity and community feel of a Webcast. About Interactive Video Technologies Interactive Video Technologies (IVT) is a driving force and emerging dominant player in rich media software. Pushing the boundaries of dynamic communication, IVT offers MediaPlatform(TM) -- an easy-to-use, highly accessible, industrial strength software platform that enables businesses to rapidly and cost-effectively build, deploy and manage rich-media Web presentations for live Web events and video-on-demand. With MediaPlatform(TM), marketers, professional service organizations, sales forces and Web developers can integrate streaming video, polling, chat and other Web services. Past IVT customers have included: Home Box Office (HBO), Showtime, Victoria's Secret, E! Online, Home Shopping Network “HSN” redirects here. For other uses, see HSN (disambiguation). The Home Shopping Network (HSN) is a mostly 24-hour shopping network that is seen on cable, satellite, and some terrestrial channels in the United States. , Barnes & Noble.com, GetMusic and Digital Island. IVT shareholders include Sun Microsystems, Intel, Allen & Co., Tudor Ventures and PS Capital/Millenium Technology Ventures. IVT also recently announced its agreement to acquire Digital Lava (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DGLV). For more information on IVT and the power of MediaPlatform(TM), visit www.ivtweb.com. All trade names referenced are trademarks or registered trademarks of their respective holders. |
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