Interactive Video Technologies Leads the Convergence of Multimedia and the Internet With Launch of its Video Infrastructure Platform.

Business/Technology Editors

NEW YORK--(BUSINESS WIRE)--Jan. 17, 2001

IVT's Internet Video Operating Platform Version 1.1 Helps

Companies Breathe Life into Dormant Web Sites

Interactive Video Technologies (IVT) (www.ivtweb.com), the leading interactive media technology provider, today introduces version 1.1 of its Internet Video Operating Platform(TM)(IVOP).

Combining its own development technology with a variety of widely used, commercially available technologies, IVT's IVOP is a seamless, Web-based infrastructure platform that enables companies to create Web sites that are distinctive, different and fun through the addition of interactive video.

With the ability to merge e-commerce and interactive elements such as chat, polling, or games with streaming video, IVOP provides companies with a single source to rapidly create, launch, manage and monitor Web-based business applications for both narrowband and broadband deployment. Moreover, businesses using IVOP can choose from a wide range of applications that are pre-tested, work easily with existing infrastructure and can be rapidly deployed.

"Our customers are savvy enough to understand that an online marketing strategy means more than just having simple streaming video on a Web site," said Mark Lieberman, Chairman and CEO of IVT. "Using our IVOP technology platform, businesses will be able to take the next step and create Web destinations that cut through the clutter, using interactive media solutions that are faster, more affordable and more reliable than any others currently available in the marketplace."

The IVOP platform, which integrates a variety of media players, hosting providers, and other infrastructure components, provides customers with the following feature-rich components:

-- Development tools that enable the creation of cutting-edge business
applications that integrate a variety of interactive elements with streaming
video;

-- Asset Management System that allows the uploading, publishing, searching,
previewing, and downloading of digital assets, including video -- all via
Web-based interfaces;

-- Intelligent Video Hosting(TM) that hosts rich media content at several of
the leading hosting infrastructure companies and chooses the best provider
based on performance at run time;

-- Video Sniffer(TM) that seamlessly detects end users' operating system,
browser and video player to deliver an optimal viewing experience.

Media, entertainment, financial and e-commerce companies, as well as large corporations have used IVOP to extend their brands, engage their customers and employees, and drive revenue growth. Using the above components, IVT has designed the IVOP technology platform to allow its customers to pick and choose from a wide variety of business applications, including:

-- ThemePlayer(TM) - Enables viewers to explore characters or

storylines in a dynamic and interactive manner;

-- EventCast(TM) - Allows interaction with live broadcasts

through real-time chat, polling, synchronized games,

advertising or e-commerce;

-- Pick-a-Clip(TM) - Creates an interactive community where users

pick and rate multiple streaming videos, combined with chat

and message boards;

-- Corporate Video Network(TM) - Humanizes traditional, staid

corporate communications functions by providing an engaging

outlet with a distinct personality;

-- VirtualGuide(TM) - Turns a Web page into a WebStage(TM) by

seamlessly integrating streaming video recorded with

blue-screen technology into a Web page;

-- VideoCatalog(TM) - Replaces static graphic product images with

interactive video demonstrations linked to the Web site's

shopping cart for e-commerce applications.

IVT's solutions are already in use by some of the world's largest brands. Companies that have used these dynamic applications include HBO, E! Online, Showtime, Barnes & Noble.com, Home Shopping Network, Citibank International and Toyota.

*Internet Video Operating Platform(TM), Intelligent Video Hosting(TM), Video Sniffer(TM) ThemePlayer(TM), EventCast(TM), Pick-a-Clip(TM), Corporate Video Network(TM), VirtualGuide(TM), and VideoCatalog(TM) are registered trademarks of Interactive Video Technologies.

About IVT

IVT is the industry leader in interactive media technology. IVT's technology helps businesses create Web sites that "cut through the clutter" by integrating streaming video with interactive content and e-commerce. IVT's technology breathes life into dormant Web sites by creating online destinations that are distinctive, different and fun - faster, more affordably, and more effectively than anyone else. IVT's solutions are already in use by some of the world's leading companies, including HBO, Citibank International, Showtime, E! Online, Home Shopping Network, and Toyota. Shareholders in IVT include: Intel Capital; Vulcan Ventures Inc.; Allen & Company; J & W Seligman; Tudor Private Equity; Trident Capital; Millennium Technology Ventures; Ramsey Beirne; Storie Partners; and Warburg Pincus. IVT is based in New York City, with a video research & development center in Los Angeles.