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Interactive Video Email Commercials That Can Be Programmed to Self-Destruct at a Set Time.


New Advertising Medium Introduced by BigString Corporation Creates Sense of Urgency Through Time-Sensitive Offers

RED BANK, N.J. -- The release of BigString Marketer Pro, an enterprise marketing software application which allows for the sending of interactive video email commercials that can be programmed to self-destruct at a set time was announced today by BigString Corporation (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: BSGC).

"This innovative new advertising medium will permit advertisers to send video email messages and commercials to their customers that introduce a sense of urgency and excitement by creating time-sensitive video offers that self destruct de·struct  
n.
The intentional, usually remote-controlled destruction of a space vehicle, rocket, or missile after launching, as for defective performance or reasons of safety.

v.
," stated Darin Myman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of BigString Corporation. "Interactive self-destructing video email commercials will enable marketers to create a call for action that generally is not possible with traditional email marketing." Myman added, "Our entrance into the enterprise software arena opens up new revenue opportunities for BigString Corporation."

Concurrently with BigString Marketer Pro, BigString Marketer SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge.  is being released as a hosted video email marketing platform for small and medium size businesses.

BigString Corporation, owner and operator of BigString.com, is a provider of user-controllable email services. In addition to permitting users to send recallable, erasable e·ras·a·ble  
adj.
1. Capable of being erased: erasable ink.

2. Capable of producing something that can be erased: an erasable pen.
, self-destructing and video emails, BigString's patent-pending technology allows emails and pictures to be rendered non-printable or non-savable. This can be done before or after the recipient reads it, no matter what Internet service provider Internet service provider (ISP)

Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password.
 is being used. BigString Interactive, Inc., a wholly-owned subsidiary of BigString Corporation, operates an interactive entertainment portal that contains streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters.  and video programming.

Statements about the future expectations of BigString Corporation, and all other statements in this press release other than historical facts, are "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. BigString Corporation intends that such forward-looking statements shall be subject to the safe harbors created thereby. Since these statements involve certain risks and uncertainties and are subject to change at any time, BigString Corporation's actual results could differ materially from expected results.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 22, 2007
Words:353
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