Interactive Marketing Technology to Market Secret of Nolan Ryan's Longevity.

TARZANA, Calif.--(BUSINESS WIRE)--June 11, 1999--

Sandy Lang, President of Interactive Marketing Technology, Inc., (OTC BB:IAMK), and Dr. Tom House, Ph.D., sports conditioner and nutritionist to professional athletes, announced today the signing of a worldwide branding and marketing agreement of Dr. House's proprietary product line of vitamins, antioxidants, fitness video tapes and "Gym in a Bag" fitness equipment.

The products are dedicated to teach people to " Live Younger Longer".

Dr. House is recognized as one of the world's foremost authorities on sports fitness and pitching. He pitched on a professional level from 1967 to 1979 for the Atlanta Braves, Boston Red Sox and the Seattle Mariners. He has coached since 1980 for the Houston Astros, San Diego Padres, Texas Rangers and the Chiba Lotte Marines in Tokyo. He was personal trainer to pitcher Nolan Ryan of the Texas Rangers and was given credit by Mr. Ryan for having extended his career. "The Hall of Fame is all about longevity. I came to the Texas Rangers thinking I could pitch one more year. Tom House's information and instruction helped me pitch five more years, a total of twenty-eight, that's longevity." stated Mr. Ryan.

Dr. House holds a Ph.D. in psychology. He travels the world as an international consultant, performance analyst and sports psychologist. He has appeared as a guest psychologist on both "60 Minutes" and "Geraldo", and has worked nationally on television commercials for Healthrider, Jump USA and SPRI Products, and has paneled seminars for the Academic Advisors of America and the National Consortium for Academics and Sports.

Tom is the author of seven books on baseball, has co-authored four others, and has filmed eight instructional videos. He is a member of Major League Baseball Player's Association, the American College of Sports Medicine and the Association for the Advancement of Applied Sports Psychology. In January 1998, Dr. House was awarded lifetime achievement in baseball by the American Baseball Coaches Association.

"Dr. House's products will, for the first time, make available to the public the products and fitness techniques that up until now have only been available to professional athletes. With just one and half- hours of soft exercises a week, Tom will help you sculpture your body to give you the appearance you want, and more importantly, the outlook and the healthy body you need. He will teach you to "Live Younger Longer".

Interactive Marketing is a value-added direct response marketing company that specializes in generating high levels of awareness for unique, proprietary consumer products directed to the home and family markets. The Company initiates brand-imaging to establish consumer recognition in the market place, and contracts with well-known personalities, when appropriate, to increase a product's marketability.