Interactive Industry Leader Jellyvision and Vibes Media Take YOU DON'T KNOW JACK Wireless.

SAN FRANCISCO -- Creators of Who Wants to be a Millionaire CD-ROM and Vibes Make World's Most Popular Trivia Game Available for Interactive Premium Text Messaging Programs

Vibes Media, the leading provider of interactive text message marketing programs, and Jellyvision, Inc., the creator of one of the top-selling interactive games and CD-ROM series of all time, YOU DON'T KNOW JACK, today announced they will partner to create premium text messaging programs for wireless carriers using YOU DON'T KNOW JACK (YDKJ) content. Premium messaging is typically priced higher for content or promotional events than standard text messaging services offered by carriers.

The games, promotions and educational experiences created by Jellyvision are perfectly suited for interactive premium messaging programs. YDKJ's adult brand of humor responds directly to the input of each player--even insulting contestants for their lack of knowledge or slow responses. Carriers can offer YDKJ trivia games as exciting new data offerings for their subscribers, and realize immediate returns by billing for the premium messaging service. Vibe's-delivered YOU DON'T KNOW JACK trivia is uniquely positioned to capitalize from the recently agreed-upon creation of a universal short-code system to facilitate premium messaging, and most operators have installed premium billing systems.

"Vibes is thrilled to be working with one of the biggest brands known in the interactive medium," said Jack Philbin, president, Vibes Media. "Jellyvision's YOU DON'T KNOW JACK will offer carriers a proven formula for successful interactive premium messaging programs, driven by Vibes ability to shape that content into a wireless-specific format that fully engages users. Vibes has successfully created text message promotions that garner 70 or more responses during some of its programs. At premium rates, that translates into significant revenues for carriers offering the YOU DON'T KNOW JACK service."

Jellyvision and Vibes Media are translating Jellyvision's award winning YDKJ content for the wireless environment, to create premium messaging programs that entertain, promote carrier loyalty and provide a great gaming experience that make users want to come back for more. Jellyvision content soon available from carriers through Vibes Instant Response Platform will come from such games as "YOU DON'T KNOW JACK: Sports"; "YOU DON'T KNOW JACK: Movies"; "YOU DON'T KNOW JACK: TV"; "YOU DON'T KNOW JACK: OFFLINE" and "YOU DON'T KNOW JACK: 5th DEMENTIA," to name a few.

"Jellyvision's content is known around the world as the intersection where "high culture and pop culture collide" said Amanda Lannert, president, Jellyvision. "While we've always known that our content works well on the Web, television and in our award winning games, we are excited to be bringing YOU DON'T KNOW JACK'S branded irreverence to wireless messaging. Vibes Media is an innovator in the interactive space, and we found that the Vibes platform was a unique messaging medium designed to engage players in a conversation, just like our YOU DON'T KNOW JACK trivia."

First released in the fall of 1995 by Chicago-based Jellyvision, Inc., YOU DON'T KNOW JACK is a fast-paced, interactive CD-ROM trivia game that fuses high culture and pop culture. YOU DON'T KNOW JACK is one of the most successful mass market entertainment franchises ever. The brand has launched 11 CD-ROM versions, two Playstation(R) titles, an award-winning online version, an electronic tabletop game, two books and five international versions.

About JELLYVISION, Inc.

Jellyvision is an interactive design company best known for a unique approach to human-machine interface. Their programs simulate a conversation between character(s) and the user, thereby allowing machines to communicate information and ideas more like a human being, as typified by their award-winning, best selling trivia series YOU DON'T KNOW JACK. This form of interactivity is called the Interactive Conversation Interface, or "iCi." and it is based on writing, performance and audio sequencing versus artificial intelligence. iCi is a form of interactive mass communication that can be used on any platform, whether it is a PC, wireless device, interactive television or just a regular phone. iCi seemingly brings machines to life.

About Vibes Media

Vibes Media is an interactive mobile marketing company. Vibes developed the Instant Response Platform(TM) to allow consumer packaged goods companies, concert promoters, sports teams and other enterprises to engage their audiences in a real-time interactive dialogue using text messaging. Vibes runs a wide variety of text messaging programs that can be used to meet a range of objectives, in any market. Vibes Media offers a number of Instant Response Platforms for text messaging programs at sporting events, including open-ended trivia, instant win, player of the game, "Get on the Jumbotron," halftime participant selection and real time statistics access; concert events, such as Live Text-2-Screen and Pix-2-Screen, where participants message or send photos to a screen behind the band; and consumer marketing programs, such as on pack/in pack sweepstakes and on-premise programs.