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Interactive Agency i33 communications Launches New Concept in Web 2.0 Search for Client, Attendi, Inc.


Smart Combination of Search, Social Networking See social networking site.

social networking - social network
 and Chat, Attendi Lets Users Find and Interact with Others Who Have Similar Interests

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- i33 communications, a leading independent interactive agency, announced the development of Attendi.com; a Web 2.0 search-based website that showcases a new approach to finding information from people on the Internet. Rather than searching public web content, Attendi uses an innovative blend of chat, social networking and search to capture the wisdom and life experience of real people.

As the interactive agency of record for Attendi (pronounced "attendee"), i33 has provided the following services to assist with the launch: strategy development; creative design; technical planning, build and architecture; and online marketing.

"Attendi approached i33 with a novel concept - leveraging custom search functionality combined with Web 2.0 technologies to connect people who share similar ideas, passions and expertise," said David Levin David Levin may refer to:
  • David Levin (businessman)
  • David Levin (singer)
, President/CEO of i33 communications. "Given our search and social networking know-how, i33 turned Attendi's 'big idea' into a functioning reality. We are continuing development by adding new functionality over the coming weeks that will further Attendi's mission."

i33 is currently building a first-of-its-kind "live ad unit" - advertising that is served only when a live brand representative is ready to field inquiries about a product or service through Attendi's real-time chat functionality.

"Our live ad unit will leverage chat technology enabling traditional ad banners to spark real-time interactions between a brand and prospective customers," said Drew Rayman, Attendi's Founder. "i33 used its creativity to develop and enhance features and functionality on the Attendi site. It's been an interesting ride, and I'm looking forward to a continuing a dynamic and mutually beneficial relationship with i33."

i33 created the site using proven Web 2.0 features including:

- Rich Internet applications This is a list of rich Internet applications. They are organised by their use. Communication
  • Gmail - Webmail client for Google's email service
  • Meebo - An instant messaging client for multiple platforms
 (Ajax-based RIAs)

- Semantically valid XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML.  and HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
 markup

- Folksonomy (using a new twist on tags and tag clouds)

- Cascading style sheets A style sheet format for HTML documents endorsed by the World Wide Web Consortium. CSS1 (Version 1.0) provides hundreds of layout settings that can be applied to all the subsequent HTML pages that are downloaded. CSS2 (Version 2.  separating presentation from content

- Mashups, merging content from client- and server-side

- Weblog See blog and Web log.

(World-Wide Web) weblog - (Commonly "blog") Any kind of diary published on the World-Wide Web, usually written by an individual (a "blogger") but also by corporate bodies.
 publishing tools

- User-generated content

- Use of open-source software

In addition to building out the website, i33 is developing a unique approach to grow Attendi's user base. i33's online marketing outreach campaign identifies and attracts luminaries in key online communities, inviting them and their peers to leverage Attendi's promotion and communication tools.

"Not only have we developed a new approach to online search for Attendi, but we have also embarked upon a compelling marketing solution to overcome the chicken-and-egg dilemma that newly launched social networking sites face when acquiring users," Levin said.

About i33 communications, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 

Founded in 1995, i33 (www.i33.com) is a leading full-service interactive agency specializing in website design & development and paid search & online advertising for Fortune 500 and mid-sized companies. i33 is so confident in the results it can achieve that the agency often employs risk-sharing compensation models with its clients. i33's clients include adidas, Delphi, Publishers Clearing House, PBS PBS
 in full Public Broadcasting Service

Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural,
 and XO Communications. The agency has offices in New York, Detroit and Washington, D.C./Maryland.

About Attendi, Inc.

Attendi, Inc. is the first search engine to search people and not Web pages. It leverages its community of users to gather, categorize, and archive the database of human wisdom through the power of conversation. By integrating a real-time chat tool in its search results, Attendi personifies the Internet, creating a global social network. Its active participants are part of a living search engine. Founded in March 2007, Attendi is privately funded, founded by CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Drew Rayman and based in New York, N.Y. For more information, please visit www.attendi.com. Attendi has patents pending at the U.S. Patent Office.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Article Type:Company overview
Date:Oct 10, 2007
Words:600
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