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InterSense Strengthens International Sales Operations; Expands European Sales Office; Adds to North American Staff to Better Support Markets.


Business Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--Dec. 20, 2000

InterSense Inc., a market leader in precision motion tracking technology that allows people to easily interact with 3D computer-generated environments, announces the promotion of Mike Donfrancesco to lead its sales team as director of worldwide sales with the addition of Stuart Hetherington as international sales director and Brian Calus as North American North American

named after North America.


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North American cattle tick
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 regional sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
. Located in the UK-based European Sales Office, Hetherington will be responsible for the management and promotion of close links with distributors and OEMs. Calus will help drive InterSense's North American sales and customer support efforts across multiple markets.

"We're extremely pleased to launch expanded sales operations in both our North American and European sales offices," said InterSense's Donfrancesco. "Both Hetherington and Calus understand the distribution channel and bring expertise crucial to help drive our continued growth and success as we aggressively market products based on our industry leading motion tracking technology."

Hetherington brings to InterSense extensive knowledge in the engineering field, especially related to high-end computer systems, communications and immersive visualization See virtual reality and CAVE.  technology. Most recently with Trimension Systems as market development manager, Hetherington was responsible for global development of automotive and manufacturing market sectors in the use of immersive visualization systems and services. Prior to joining Trimension, Hetherington held management and engineering positions with the Motor Industry Research Association (MIRA Mira (mī`rə), [Lat.,=marvelous], variable star in the constellation Cetus; Bayer designation Omicron Ceti; 1992 position R.A. 2h19.0m, Dec. −3°05'. ), JJS JJS Journal of Japanese Studies  Electronics Lutterworth and Serck Controls LTD LTD 1 Laron-type dwarfism 2 Leukotriene D 3 Long-term depression, see there 4. Long-term disability .

Calus brings to InterSense practical knowledge of motion analysis and sales experience in the North and South American markets, which he supervised in his previous position as sales manager with Qualisys, Inc. At Qualisys, his primary market was the medical uses of motion capture equipment for both clinical and research studies. Other market opportunities for motion capture products included industrial, automotive, athletics and entertainment. Prior to joining Qualisys, Calus held both engineering and technical positions with Reebok Ree´bok`   

n. 1. (Zool.) The peele.
 International, Ltd. and A.I. DuPont Children's Hospital.

In his new role as director of worldwide sales, Donfrancesco is responsible for all sales through both direct and indirect channels. He will continue to support InterSense's growth by expanding on established partnerships and identifying new opportunities.

Hetherington earned a BSc in Electrical & Electronic Engineering and his HND HND (in Britain) Higher National Diploma; a qualification in a technical subject equivalent to an ordinary degree

Noun 1. HND - a diploma given for vocational training that prepares the student for a career in a particular area; good
 in Electronic Engineering & IT Studies from DeMontfort University in Leicester, England.

Calus earned his Master of Science Degree in Biomechanics from the University of Delaware [3] The student body at the University of Delaware is largely an undergraduate population. Delaware students have a great deal of access to work and internship opportunities.  and his Bachelor of Arts Degree in Physical Education from SUNY SUNY - State University of New York  Brockport.

About InterSense Inc.

InterSense Inc., based in Burlington, Mass., is a market leader in precision motion tracking technology that enables computers to `see and understand' motion in 3D space. By delivering the best precision and performance, InterSense's motion tracking systems have become widely used in a variety of applications, including virtual prototyping and design, visual simulation and training, video/film production and special effects, manufacturing and 3D game development. InterSense recently received the Frost & Sullivan 1999 Market Engineering Technology Innovation Award, as well as the Computer Graphics World 1999 Innovation Award for its IS-900 motion tracker series.

Founded in 1996, InterSense has quickly become the market leader by forging powerful relationships with world leaders in the industrial, government/defense, medical and entertainment and research markets, including Boeing, Volkswagen, Lockheed Martin, Ortho-Biotech, Universal Studios, Sony, MIT MIT - Massachusetts Institute of Technology  and Johns-Hopkins University. For more information about InterSense, call 781-270-0090, or visit the Web site at www.isense.com.
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Publication:Business Wire
Date:Dec 20, 2000
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