InterAction Media Corp. to send Bat Signal on campus.CORAL GABLES Coral Gables, city (1990 pop. 40,091), Miami-Dade co., SE Fla., SW of Miami; inc. 1925. Founded at the height of the Florida land boom, Coral Gables is a noted planned city, with tree-lined boulevards and Mediterranean-style buildings. , Fla.--(BUSINESS WIRE)--April 25, 1997-- -- "Batman & Robin," Warner Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) .' new release, will use CAMPUS INTERaction's IKE kiosk network for a high-tech, collegiate promotion -- InterAction Media Corp.'s (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :IKEC IKEC Indiana-Kentucky Electric Corporation ) CAMPUS INTERaction division, the leading interactive marketing company targeting U.S. college campuses, will deliver broadcast-quality movie trailers for "Batman & Robin" via its private campus network, IKE(tm), the Interactive Kiosk An Interactive kiosk is a computer terminal that provides information access via electronic methods. Interactive kiosks sometimes resemble telephone booths, but can also be used while sitting on a bench or chair. Experience. In a participation agreement announced Friday with Warner Bros.' Studios, full-length trailers for Warner Bros.' exciting summer release will be accessible to nearly one million students at 47 college and university student centers throughout the country on touch-screen IKE stations. "It is exciting for us to reach this vital audience with IKE's unique visual medium," said a spokesperson for Warner Bros. "On IKE, the youth market gets involved with previews of our upcoming films at their convenience and in a great location." "We are thrilled to be the only collegiate medium offering students an advance burst of adrenaline from `Batman & Robin,' sure to be a smash at the box office," said Jeff Scult, vice president of marketing for CAMPUS INTERaction. "We look forward to enhancing the already growing interest and enthusiasm for `Batman & Robin' with IKE's video postering capability and full-length video trailers." IKE's movie-related content section "Coca-Cola Reel Fun," in addition to playing entertaining trailers, enables students to interact with video out-takes of behind-the-scenes action and captioned promotional stills with soundtrack, as well as enter movie-related promotions and print coupons from tie-in partners. Warner Bros. is one of a growing list of major brand IKE clients, which include American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Coca-Cola USA, Microsoft Corp., Sega of America, Sony Computer Entertainment, Kaplan Educational Centers and many others. CAMPUS INTERaction is the college marketing arm of InterAction Media Corp. (NASDAQ:IKEC). CAMPUS INTERaction owns and maintains a private network of interactive, touchscreen multimedia stations, IKE(tm) (Interactive Kiosk Experience), in high-traffic college student unions nationwide. The IKE system delivers broadcast-quality video, CD stereo sound and prints coupons on demand as well as processing paperless transactions. For more information about InterAction Media Corp., CAMPUS INTERaction and the IKE(tm) system, point your web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. to http://www.ike.com, or contact InterAction Media Corp. by telephone at 305/446-5900, by fax 305/446-5907, by e-mail at campus@ike.com or by mail at 1701 Ponce De Leon Ponce de Le·ón , Juan 1460-1521. Spanish explorer who sailed with Columbus on his second voyage (1493-1494) and discovered Florida (1513) while looking for the legendary Fountain of Youth. Noun 1. Blvd., Coral Gables, Fla. 33134. Warner Bros. Presents Warner Bros. Presents is the umbrella title for three television series which were aired as part of the 1955-56 season on ABC: Cheyenne, a concept that originated on Presents, and two others based on classic Warner Bros. A Joel Schumacher Film: Arnold Schwarzenegger Arnold Alois Schwarzenegger (German pronunciation (IPA): [ˈaɐ̯nɔlt ˈaloɪ̯s ˈʃvaɐ̯ʦənˌʔɛɡɐ] , George Clooney George Timothy Clooney (May 6, 1961) is an American actor, director, producer and screenwriter who gained fame as the lead doctor in the long-running television drama, ER , Chris O'Donnell, Uma Thurman and Alicia Silverstone in "Batman & Robin," starring Michael Gough, Pat Hingle, and Elle MacPherson. The music is composed by Elliot Goldenthal; the visual effects are by John Dykstra, A.S.C., and the film is edited by Dennis Virkler, A.C.E. The production designer is Barbara Ling and the director of photography is Stephen Goldblatt, A.S.C. The executive producers are Benjamin Melnicker and Michael E. Uslan. The film is based on characters created by Bob Kane and published by DC Comics. "Batman & Robin" is written by Akiva Goldsman and produced by Perter Macgregor-Scott. It is directed by Joel Schumacher and distributed by Warner Bros., A Time Warner Entertainment Co. www.batman-robin.com -0- NOTE TO EDITORS: In the Internet/email address noted in this news release, there is an "at" symbol between campus and ike.com. In the World Wide Web address noted in this news release, there is a double slash between http: and www.ike.com. These symbols may not appear properly in some systems. CONTACT: InterAction Media Corp./CAMPUS INTERaction Joshua Schainbaum, 305/446-5900 fax 305/446-5907 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion