Intelligent Direct Marketing Added to Chrysler Group's MarketCenter and Marketing Planner.

ROCKLIN, Calif. -- Intelligent Direct Marketing, Inc.(TM) (IDM) the leader in direct mail for the automotive industry, announced today that it has been selected as a vendor on Chrysler Group's MarketCenter and Marketing Planner. Over 3,900 Chrysler Group dealers will gain access to IDM's direct mail promotions when they log in to Marketing Planner, an internal online marketplace designed for Chrysler, Jeep(R) and Dodge dealers.

IDM, the fastest growing direct mail company in the United States, has executed over 35,000 direct mail promotions since 1994 and has over 4,000 dealers as clients. IDM is the originator of the "Test Market Piece," a carefully researched letter designed to bring customers in to the dealerships.

"We are pleased to become a Chrysler Group's Dealer MarketCenter and Marketing Planner partner," said Jeff Garcia, President of Intelligent Direct Marketing. "We contact over 3,000 dealers a day so we stay abreast of what is going on in the dealer's market and have designed special campaigns just for Chrysler Group dealers."

"We have an entire team dedicated to ensuring that the needs of our Marketing Planner customers are exceeded," said Garcia.

ABOUT INTELLIGENT DIRECT MARKETING

Intelligent Direct Marketing's(TM) award-winning creative marketing team has produced and written over 35,000 direct mail promotions, and mailed over 200 million individual pieces for the automotive industry. Founded by Todd Vowell in 1994, Intelligent Direct Marketing(TM) is the fastest growing direct mail company in the United States. The company has over 4,000 clients nationwide, and is headquartered in Rocklin, Calif.

For more information on Intelligent Direct Marketing call 800-368-7436 or go to www.intelligentmarketing.com.