Intellicall and Key Factors Advertising Bring Audible Payphone Advertising to NYC.Business Editors DALLAS--(BUSINESS WIRE)--Jan. 20, 2000 Intellicall, Inc. (AMEX AMEX See: American Stock Exchange :ICL (International Computers Ltd., London) The former name of Fujitsu Services, the European-centered arm of the global Fujitsu Group and one of the leading IT services companies in Europe, the Middle East and Africa. ) today announced that it has joined forces with Key Factors Advertising, Inc., New York, to provide audible payphone advertising (APA (All Points Addressable) Refers to an array (bitmapped screen, matrix, etc.) in which all bits or cells can be individually manipulated. APA - Application Portability Architecture ) on Intellicall's ASTRATEL(R) 2 smart payphones. The companies launched the new service at prime payphone locations in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. that are owned and operated by Global Network Communications, Bronx, N.Y. Using a proprietary downloadable speech file in an ASTRATEL 2, independent payphone providers (IPPs) can issue a six to eight second advertisement to all payphone patrons prior to call processing. Key Factors secures the advertisers and creates the initial file that is then converted into an ASTRATEL 2 speech file by Intellicall. IPPs will forward call detail records (CDRs) to Key Factors for advertising validation. Key Factors will then compensate the IPPs on a per call basis. APA is anticipated to increase IPP (Internet Printing Protocol) A protocol for printing and managing print jobs over the Internet using HTTP. Initially conceived by Novell, Xerox and others, the IETF made it a standard in 2000 that includes authentication and encryption. See printing protocol and LPD. revenue by an estimate $10 to $15 per phone per month. &uot;The payphone market faces ever increasing competition from a variety of technologies,&uot; stated Alan Roth, Operations Manager, Global Network Communications. &uot;IPPs are looking for ways to combat competition and increase revenue. APA is a great revenue generator that does not inconvenience payphone patrons or IPPs.&uot; The initial rollout is scheduled for the first quarter of 2000 in New York, New Jersey and Connecticut, with the rest of the United States to follow. The voice advertising feature is available via license from Intellicall. &uot;APA is a great new 'guerilla' marketing tactic and perfect for payphones,&uot; said Andrew Suzuka, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Key Factors. &uot;The ASTRATEL 2 uses digital signal processing See DSP. Digital Signal Processing - (DSP) Computer manipulation of analog signals (commonly sound or image) which have been converted to digital form (sampled). , enabling the audio quality and clarity required by advertisers, especially record companies wishing to promote new releases.&uot; &uot;We continue to provide IPPs with the best and most expedient technology available,&uot; commented John J. McDonald, Jr., president and CEO of Intellicall. &uot;Our goal is to help IPPs grow their revenue streams. APA from Intellicall requires only a nominal licensing fee. No additional hardware investment is required, so IPPs can start using the service without an excessive capital expenditure.&uot; Key Factors Advertising Inc. is a NYC-based, innovative marketing group with a focus on non-traditional advertising mediums. Founded by a group of young marketing enthusiasts during their tenures at New York University New York University, mainly in New York City; coeducational; chartered 1831, opened 1832 as the Univ. of the City of New York, renamed 1896. It comprises 13 schools and colleges, maintaining 4 main centers (including the Medical Center) in the city, as well as the in 1997, their radical &uot;guerilla&uot; marketing tactics that &uot;cut through the clutter&uot; of traditional advertising are supported by BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Music, Virgin Records, Council Travel and much of the ski/snowboard industry. Global Network Communications, Inc. is one of the largest independent pay telephone service providers in the New York metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. . The Company, headquartered in Bronx, New York, employs 15 people. Global Network Communications operates and maintains approximately 2,000 privately-owned public pay telephones in New York City, Long Island and New Jersey. Intellicall is a leading manufacturer of advanced public access telecommunications systems including intelligent payphones, prepaid and call processing systems and network control and business management systems. Intellicall's common stock is traded on the American Stock Exchange American Stock Exchange (AMEX) Stock exchange in the U.S. Originally known as “the Curb,” it began as an outdoor marketplace in New York City c. 1850. It moved indoors to its present location in the Wall Street area in 1921. under the symbol &uot;ICL.&uot; The statements in this release that are not historical facts contain forward-looking information with respect to plans, projections or future performance of the company, the occurrence of which involves certain risks and uncertainties that could cause the company's actual results to differ materially from expected results. Such risks include the timing of implementation and the scope and success of the program described here. |
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