IntelliQuest Opens New Research Center in Austin; State of the Art Data Collection Facility Focuses on Quality and Efficiency.

AUSTIN, Texas--(BUSINESS WIRE)--Jan. 7, 1999--The Research Division of IntelliQuest Information Group Inc. (NASDQ:IQST) announced today the opening of its new Data Collection Center in Austin.

The facility is one of the largest and most sophisticated data collection facilities dedicated to providing marketing research concerning U.S. technology-driven and Internet markets. The center was designed to deliver the highest quality while improving operating efficiency and completes the consolidation of three domestic data collection facilities into a single operation.

IntelliQuest will celebrate the opening of the center with an open house and ribbon cutting Thursday, Jan. 14. The new facility is located at the Southwood Center, 1701 West Ben White Boulevard, Suite 100 in Austin.

The new center increases IntelliQuest's interviewing capacity by 50%, with the capability of increasing capacity an additional 40% within the new facility. Using the latest Computer-Aided Telephone Interview (CATI) technology

and Web-based data information gathering technology, the new data collection center will further enhance the timeliness and project management control IntelliQuest offers its clients. In addition, the consolidation will allow IntelliQuest to concentrate its top interviewers and managers at a single location, leveraging their expertise to achieve the highest quality standards while improving operating efficiency.

"The new Austin center complements our data collection facility in London, supporting the global needs of IntelliQuest's clients and continuing to deliver on our commitment to the highest-quality service," says Chief Operating Officer Ed Frazier. "In addition, it allows us to better leverage the research operations talent we have developed over the past dozen years. Our clients expect the highest level of service from us, and this new center allows us to further raise the bar for the best marketing research standards in the technology industry."

Headquartered in Austin, Texas, with offices in Atlanta, Silicon Valley, New York and London IntelliQuest provides information-based marketing services to the technology industry. IntelliQuest uses its proprietary databases and software to help technology companies track product performance and customer satisfaction, measure advertising effectiveness, assess brand strength and competitive position, determine price sensitivity, and evaluate new products, markets or other business opportunities.

The Company also licenses custom proprietary software applications for electronic product registration and offers associated database marketing products and services, including data enhancement, data cleansing, data mining and professional services focused on the information needs of the technology, telecommunications, utility and cable industries. IntelliQuest has over 400 full-time employees worldwide. For more information, visit http://www.intelliquest.com. Tel: [phone]; Fax: [phone].

Editor's Note: The open house is scheduled for 4-6:30 p.m., with the

ribbon cutting set for 4:30 p.m. The Susannah Sharpe

Quartet will provide samba music for the celebration.

IntelliQuest personnel will be available for

interviews.