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Intel VP Joins PolyFuel's Board of Directors.


Global Marketing Expert Welcomed as Portable Fuel Cell Market Approaches Critical Mass

MOUNTAIN VIEW, Calif. -- PolyFuel, Inc, a world leader in engineered fuel cell membranes Cell membrane

The membrane that surrounds the cytoplasm of a cell; it is also called the plasma membrane or, in a more general sense, a unit membrane. This is a very thin, semifluid, sheetlike structure made of four continuous monolayers of molecules.
 for the portable electronic and automotive industries Automotive Industries, Ltd. (Hebrew: תעשיות רכב נצרת עלית, תע"ר , announced today the appointment of Mr. Don MacDonald to the company's board of directors, effective March 1st, 2007.

MacDonald is a highly-experienced technology executive, having worked at Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking  for 19 years. He currently holds the position of vice president and general manager for global marketing and branding, and is responsible for an annual budget in excess of $1 billion. Previously, MacDonald held a number of other senior level marketing positions at Intel including marketing director - mobile and handheld products, and marketing director - Intel Japan.

Jim Balcom, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of PolyFuel commented: "Don makes an excellent addition to PolyFuel's board, particularly with his proven expertise in introducing, branding, and marketing leading edge technologies on a global scale. With the commercial rollout of portable fuel cells imminent, coupled with Don's significant understanding of the mobile and handheld markets, the timing is perfect."

MacDonald commented on his posting and on the opportunity: "The management of PolyFuel has made rapid progress in establishing the company as a key technology leader and I have been impressed by what they have achieved. I look forward to working with the company as the fuel cell market - particularly in service to increasingly power-hungry portable devices - transitions from a developmental phase to full commercial realization on a global scale."

Mr. MacDonald will replace current PolyFuel board member A. Grant Heidrich III who has decided to not stand for re-election when his current term expires in July 2007.

Balcom took the opportunity to thank Heidrich, partner Emeritus e·mer·i·tus  
adj.
Retired but retaining an honorary title corresponding to that held immediately before retirement: a professor emeritus.

n. pl.
 with the Mayfield Fund Mayfield Fund is a venture capital firm located on Sand Hill Road in Menlo Park, California, home to many of Silicon Valley's leading venture capital firms.

Mayfield was founded in 1969 by Tommy Davis, one of the first venture capitalists.
, for his 7 years of service: "Grant has made an outstanding contribution on our board throughout PolyFuel's initial start-up phase, and during our transition to a public company. We are deeply indebted in·debt·ed  
adj.
Morally, socially, or legally obligated to another; beholden.



[Middle English endetted, from Old French endette, past participle of endetter, to oblige
 to Grant's leadership and commitment," said Balcom.

About PolyFuel

PolyFuel (www.polyfuel.com) is the world leader in engineered membranes that provide significantly improved performance in direct methanol fuel cells Direct-methanol fuel cells or DMFCs are a subcategory of proton-exchange fuel cells where, the fuel, methanol (CH3OH), is not reformed, but fed directly to the fuel cell.  (DMFC DMFC Direct Methanol Fuel Cell ) and hydrogen fuel cells, particularly for portable electronic and automotive applications. The state of the art of fuel cells is essentially that of the membrane, and PolyFuel's best in class, hydrocarbon-based membranes enable a new generation of fuel cells that for the first time can deliver on the long-awaited promise of clean, long-running, and cost-effective portable power.

PolyFuel has an unmatched capability to rapidly translate the system-level requirements of fuel cell designers and manufacturers into engineered polymer nano-architectures. Such capability - based on PolyFuel's over 150 combined years of fuel cell experience, world-class polymer nano-architects, and a fundamental patent position covering more than 23 different inventions - also makes PolyFuel an essential development partner and supplier to any company seeking to advance the state of the art in fuel cells. Polymer electrolyte electrolyte (ĭlĕk`trəlīt'), electrical conductor in which current is carried by ions rather than by free electrons (as in a metal).  fuel cells built with PolyFuel membranes can be smaller, lighter, longer-running, more efficient, less expensive and more robust than those made with other membrane materials.

PolyFuel is working with most of the world's leading portable fuel cell system developers, the majority of whom are household brand name consumer electronics manufacturers. To-date, every company that has completed their evaluation testing of PolyFuel's membrane has gone on to purchase PolyFuel's membrane products. Several of the largest Japanese and Korean consumer electronics companies rank PolyFuel's membrane as the best portable fuel cell membrane available in the world today. To date, Sanyo, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 and Samsung have disclosed they are using PolyFuel membranes.

Editors, note: All trademarks and registered trademarks are those of their respective companies.

Additional background information is available at www.roeder-johnson.com.

This news release may contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
, including with respect to the development of the fuel cell market. Readers are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks inherent in the development and commercialization of potential products. Actual results may differ materially from the results anticipated in these forward-looking statements.

PolyFuel securities have not been registered under the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  Securities Act of 1933, as amended (the "Securities Act"), and may not be offered or sold in the United States or to U.S. persons (within the meaning of Regulation S under the Securities Act) unless the securities are registered under the Securities Act or an exemption from the registration requirements of the Securities Act is available. Hedging transaction involving any such securities may not be conducted unless in compliance with the Securities Act.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 30, 2007
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