Intel Unveils Virtual Marketing Storefront and Google Advertising Program for Reseller Channel.New Online Program Helps Qualified Customers Execute Marketing Campaigns More Quickly, Cost Effectively for Intel-Based Technology Solutions PARIS Paris, in Greek mythology Paris or Alexander, in Greek mythology, son of Priam and Hecuba and brother of Hector. Because it was prophesied that he would cause the destruction of Troy, Paris was abandoned on Mt. -- Intel Corporation (company) Intel Corporation - A US microelectronics manufacturer. They produced the Intel 4004, Intel 8080, Intel 8086, Intel 80186, Intel 80286, Intel 80386, Intel 486 and Pentium microprocessor families as well as many other integrated circuits and personal computer networking today announced a new program that will help resellers worldwide market innovative Intel-based products in a more quick and cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. manner. The company has created a new virtual marketing storefront for its reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. channel and has also collaborated with Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). to create an advertising program where resellers can place online ads. The new initiative will provide qualified members of Intel's reseller channel network the resources and support to plan and execute marketing campaigns for their businesses. The online marketing storefront allows select resellers to place print ads, order merchandise and services, and easily customize collateral with their company information or logo. There will also be a suite of tools to support online advertising with Google, allowing reseller customers to go online and order ads by filing out a simple order form. Intel and Google will then facilitate the production and execution to simplify the process for the customer. "We are listening to our customers who have asked for the ability to use online resources such as those offered by Google, in creative ways to help grow their business," said Steve Dallman, general manager, Intel Worldwide Reseller Channel Organization. "Many resellers are small businesses that have limited resources and expertise in marketing. Intel's virtual storefront will help customers overcome this challenge and equip e·quip tr.v. e·quipped, e·quip·ping, e·quips 1. a. To supply with necessities such as tools or provisions. b. them with the tools to be innovative in reaching and communicating to their customers." The new virtual marketing storefront is being offered to Track Two licensees of the Intel[R] Inside program. It eliminates out-of-pocket expenses out-of-pocket expenses n. moneys paid directly for necessary items by a contractor, trustee, executor, administrator or any person responsible to cover expenses not detailed by agreement. for Intel's channel customers through Intel Inside co-marketing funds. It also eliminates administration costs that were previously incurred by customers when applying for co-marketing reimbursements. "We are excited about working together with Intel to bring the scale, relevancy and measurability meas·ur·a·ble adj. 1. Possible to be measured: measurable depths. 2. Of distinguished importance; significant: a measurable figure in literature. of online advertising to Intel's small- to medium-sized channel partners around the globe," said John Topping, director, Technology BtoB Vertical, Google. "In leveraging Intel's co-op marketing expertise, we have built tools and services to help Intel's channel partners more effectively manage their online advertising programs and generate better results from their marketing dollars." Established in 1991, the Intel Inside program has always been a core element of Intel's worldwide marketing programs. The program has continued to evolve to better serve Intel's customers. The online advertising program established with Google reflects the growing importance of online ads in the marketing mix, especially for businesses customers. The Intel Inside program is one of the world's largest co-operative marketing programs, supported by thousands of PC makers who are licensed to use the Intel Inside logos. The Intel brand is one of the top ten known-brands in the world, in a class with Coke1, Disney1 and McDonalds1, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. various rankings. The virtual marketing storefront and Google program will go into effect April 29. For more information resellers can contact their local Intel Reseller Channel Organization representative. Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually con·tin·u·al adj. 1. Recurring regularly or frequently: the continual need to pay the mortgage. 2. advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries. 1 Other names and brands may be claimed as the property of others. |
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