Intel Launches 'Macroprocessing' Ad Campaign; Campaign Marks Important Year For Intel-Based Servers.

Business Editors/High-Tech Writers

SANTA CLARA, Calif.--(BUSINESS WIRE)--May 21, 2001

Intel Corporation announced today that it is launching a business-focused ad campaign to emphasize how benefits of the microprocessor, such as volume economics, performance leadership and industry innovation, are being extended to meet the demands and opportunities of servers in the Internet-enabled enterprise.

The campaign's theme, "Macroprocessing," is a play on the word microprocessing and reflects how these benefits are being delivered to large-scale enterprise computing. The campaign uses comparisons, such as a jet ski with an ocean liner and a set of headphones with a wall of speakers, to illustrate the difference between personal and enterprise-class computing. The campaign stresses that choosing Intel architecture processors to power enterprise servers is a strategic decision that can benefit a company's long-term success.

Intel's Macroprocessing campaign marks an important year for Intel as the company introduces a record number of products for the server market segment, including the new Intel(R) Xeon(TM) and Intel(R) Itanium(TM) processors. These products will extend the Intel architecture to all server market segments, including the front, middle, and back-end tiers of today's e-Business data centers, as well as telecommunications applications, server appliances, and ultra-dense servers.

"We would like the Xeon and Itanium brand names to be as well known among CEOs, CIOs, and IT managers as the Pentium(R) brand name is among PC consumers," said Deborah Conrad, vice president of Intel's Business Marketing and Alliances Group.

The multi-million dollar campaign will comprise print, outdoor, and online advertising elements. Print advertisements will begin in the United States on May 23; ads will break in Asia and Latin American in June and in Europe in September. The campaign was created by Messner Vetere Berger McNamme Schmetterer/EURO RSGG, New York.

Intel-based solutions are championed by the Intel(R) e-Business Network (IeBN), a 55,000-strong network of hardware manufacturers, developers, service providers, consultants, and resellers throughout the world. According to the analyst firm IDC, Intel-based servers make up more than 85 percent of the world's Internet servers shipped.

For more information on Macroprocessing, visit www.intel.com/eBusiness/macroprocessing/.

Intel, the world's largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.

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