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Integrated Information Systems Provides Managed Services for Interactive Television Offering.


Business Editors

TEMPE, Ariz.--(BUSINESS WIRE)--Dec. 6, 2001

Children's Program First to Showcase the Latest in Interactive

Television for Viewers

Integrated Information Systems, Inc. ("IIS (Internet Information Services) Microsoft's Web server. IIS runs under the server versions of Windows, adding HTTP server capability to the Windows operating system. ") (Nasdaq:IISX), an innovative technology and business consultancy, and EmpacTV, Inc., the creator of a revolutionary interactive solution that provides users with direct point and click access to product information within televised programs, video tapes, commercials, infomercials, DVDs and other media, today announced that the nationally syndicated children's program, "Critter Gitters", airing Dec. 8, 2001, is the first of many programs which will utilize the EmpacTV solution for interactive learning and purchasing information for products.

This innovative technology offering enables viewers with convergent hardware (such as WebTV or AOLTV (America OnLine TV) An Internet TV service from AOL that provides access via a phone line or through the DirecTV satellite from Hughes Electronics. Versions of the AOLTV set-top boxes also include the TiVo technology for digitally recording TV programs. ) to highlight and select any item showing on their television screen and instantly receive educational information or purchasing instructions, without interrupting the TV program. In the near term, the EmpacTV system will enable instant purchasing ability directly with the vendor marketing the product.

Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
  • Founded: 1983 by George F.
 estimates that by the year 2004, interactive television will replace $18 billion of traditional TV advertising revenues with $24 billion in interactive-based revenues. EmpacTV's patent-pending technology is at the forefront of the emerging interactive television trend. EmpacTV has engaged Integrated Information Systems to complete the next phase of the solution by year-end 2001, which will expand the offering to include full business-to-viewer (B2V) eCommerce functionality, with a shopping cart and highly secure credit card transaction capabilities. Viewers will be able to immediately purchase products shown on an EmpacTV-enhanced program without having to separately access the Internet and search for the merchant and product. A new sales avenue has been created for merchants to promote and sell products directly through television, beyond traditional TV advertising.

IIS Application Outsourcing Services is providing the application management for the EmpacTV solution, including hosting and ongoing technical support, at IIS' Tempe, Arizona Tempe (pronounced /tɛm.'piː/) is a city in Maricopa County, Arizona, USA, with a population of 169,712 according to 2006 Census Bureau estimates.  facility. By partnering with IIS, EmpacTV is capitalizing on the proprietary "high availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue. " network architecture of IIS' Internet data center to meet top vendor and consumer expectations of reliability, throughput, security, and accessibility as required by EmpacTV.

"Interactive television is destined des·tine  
tr.v. des·tined, des·tin·ing, des·tines
1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic.

2.
 to change the way advertisers market to their customers and the way customers seek information and purchase products. The `Critter Gitters' children's program and `Michael Holigan's Your New House' are early adopters of EmpacTV's enhanced interactive programming, which is a differentiator for each of these programs in today's competitive television markets," said Stephen Ward
For the footballer, Stephen Ward (footballer)
Stephen Thomas Ward (19 October 1912 – August 3, 1963) was one of the central figures in the 1963 Profumo affair, a British public scandal which profoundly affected the ruling Conservative Party
, President and Chief Technology Officer of EmpacTV. "We are pleased to have found a locally headquartered partner in IIS that can fully meet our outsourcing needs and scale with us as we grow. IIS' application development expertise is also critical for us as we progress with the full-scale rollout of EmpacTV."

"We are excited to be on the forefront of offering interactive television to our viewing audience," said Sid Yost, who stars as Ranger Ranger

Any of a series of unmanned probes launched from 1961 to 1965 by NASA. The project was NASA's earliest attempt to explore the Moon's surface. Ranger 4 (1962) became the first U.S. spacecraft to hit the Moon, crash-landing on its surface as planned.
 Kelly on "Critter Gitters", now in its fifth season. "The launch of EmpacTV through IIS opens a new channel of interactivity and an educational opportunity for our viewers."

"Enabling new and innovative technologies such as EmpacTV is a core IIS strength," noted Jim Garvey, Chairman, Chief Executive Officer and President of IIS. "We are enthusiastically working with EmpacTV on this interactive television technology. IIS is committed to providing media programmers, product manufacturers, merchants and viewers this new service as we and EmpacTV extend this offering to the communications market."

About EmpacTV

EmpacTV is a post-production solution that enables real time viewers The Time viewer is a fictional device often used in science fiction. It is usually a device which functions along the same lines as a television, except that the picture depicts events in another time, either the past or the future.  to interact with any viewable or non-viewable content. The patent-pending technology maps content within a show, allowing users to simply click on the objects they like and place them in a shopping cart for future reference or purchase without any interruption to the current programming. EmpacTV does not require broadband technology broadband technology

Telecommunications devices, lines, or technologies that allow communication over a wide band of frequencies, and especially over a range of frequencies divided into multiple independent channels for the simultaneous transmission of different signals.
, but rather utilizes the industry standard ATVEF (Advanced Television Enhancement Forum) A consortium of broadcast, cable and computer companies founded in 1998 that developed the ATVEF Enhanced Content Specification, an HTML and JavaScript-based format for adding content to interactive TV.  Triggers (Advanced Television Enhancement Form). EmpacTV is a closely held A phrase used to describe the ownership, management, and operation of a corporation by a small group of people.

In a closely held corporation, the same people often act as shareholders, directors, and officers, and no outside investors exist.
, private technology company located in Mesa, Arizona Mesa is a city in Maricopa County, Arizona and part of the Phoenix-Mesa-Scottsdale Metropolitan Area. It is the third-largest city in Arizona, after Phoenix and Tucson.

Mesa is one of the United States' fastest-growing cities, and currently ranks as the 38th-largest.
.

About IIS

Integrated Information Systems(TM) is an innovative technology and business consultancy providing extensive experience and insight to create a sustainable competitive edge for clients. For companies who seek measurable results from business and technology investments, IIS offers cost-conscious, productive, profit-minded solutions across the entire service value chain with single provider accountability.

Founded in 1988, IIS employs approximately 350 professionals in offices in Atlanta; Bangalore, India; Boston; Denver; Jacksonville; London, England; Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ; New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
; Phoenix; and Portland, Oregon. Integrated Information Systems stock is traded on the NASDAQ exchange under IISX.

For more information, please visit the IIS web site at www.iis.com.

Cautionary Statement

This news release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 about IIS, including statements concerning the commercial success and acceptance of the EmpacTV solution and IIS' ability to market these services to others. These forward-looking statements involve a number of risks and uncertainties which could cause actual events to differ materially from those indicated by such forward-looking statements and cause the company's stock price to decline. Such factors include, without limitation, lower than expected demand for the company's services and the EmpacTV solution, reductions in pricing for the company's services and products, possible technical or other difficulties with the EmpacTV technology or services provided by IIS, the ability of customers to pay their invoices when due, the incurrence of unexpected expenses, the expected impact of, and the ability of the company to execute its business plan, the ability of the company to obtain new clients and retain existing clients, the company's ability to effectively utilize its personnel, the company's ability to attract client relationships and key senior professionals from competitors or to profitably integrate these professionals or operations into IIS' business and operations, the potential loss of major client projects, the competitive environment in which the company operates, the continued acceptance of the company's services, the ability of the company to manage its projects effectively and the ability of the company to stay at the forefront of technological changes. Other factors are identified in documents filed by IIS with the Securities and Exchange Commission and in other public statements, including those set forth under the caption "Risk Factors" in the company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for the year ended December 31, 2000, and in its Form 10-Q Form 10-Q

See 10-Q.
 for the quarter ended September 30, 2001. All forward-looking statements included in this document are made as of the date hereof, based on information available to IIS on the date hereof, and IIS assumes no obligation to update any forward-looking statements.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 6, 2001
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