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Integral Delivers Clean, Dealable Liquidity and Free Market Data.

-- Provides Retail Brokers With Direct Market Access to the Interbank FX Market

-- Free Historical and Real-Time Tick-by-Tick Data Available on

-- Provides Safety and Auditability to the FX Market

MOUNTAIN VIEW, Calif. -- Signaling a dramatic shift in how foreign exchange market participants gain visibility into inter-bank foreign exchange rates, obtain market data, Integral Development Corporation today announced the launch of TrueFX. TrueFX provides retail brokers with direct access to the interbank foreign exchange market. By increasing transparency and auditability for everyone, Integral predicts that a safer more trustworthy market will emerge, resulting in dramatically greater market participation. Built upon FX Grid[R], Integral's global inter-institutional connectivity and trading network, linking market making banks to FX market participants, TrueFX is live and in production today. On the portal site Noun 1. portal site - a site that the owner positions as an entrance to other sites on the internet; "a portal typically has search engines and free email and chat rooms etc., Integral publishes tick-by-tick historical and real-time market data free of charge to all market participants. Users have access to clean, aggregated, dealable bid and offer prices direct from leading market makers.

"TrueFX is a paradigm shifting event that will change the way foreign exchange markets are organized," said Harpal Sandhu, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Integral Development Corporation. "By providing clean, dealable prices supported by free real time and historical tick-by-tick data, we believe the overall confidence in the market will increase, which in turn will lead to much greater market participation."

"The FX market has developed into a loosely integrated set of decentralized de·cen·tral·ize  
v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es
1. To distribute the administrative functions or powers of (a central authority) among several local authorities.
 markets," said Larry Tabb, Founder and CEO, Tabb Group. "For the FX market to reach its true potential, we will need to lower entry barriers, reduce cost, eliminate friction, increase transparency, and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
 increase the safety for retail traders. This will open the FX market to a wider array of participants and expand the market dramatically."

Features of TrueFX include facilitating a "No Dealing Desk" operation, back-to-back cover trading, integration with prime brokers, a netting facility for high-volume small-size tickets, and customer account segregation capabilities. Among the brokers that are using Integral's setup today and supporting the TrueFX initiative are ODL ODL Open & Distance Learning
ODL Oklahoma Department of Libraries
ODL Object Description Language
ODL Object Definition Language
ODL Oxford Digital Library (service of Oxford University Libraries Service) 
 Securities, PFGBEST and Rosenthal Collins Group, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control

Open access to tick-by-tick real-time rates are available via GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface.  and API for all the major currency pairs: USD/EUR, USD/JPY, GBP/USD, EUR/GBP, USD/CHF, EUR/JPY, EUR/CHF, USD/CAD, AUD/USD and GBP/JPY. Thirty-two currency pairs and other functionality including currency tools and web widgets, for sharing and customizing, are available for download. Users also have access to free demo accounts for FX Power Trader, allowing them to view rates, practice trading and build customized trading strategies.

Integral said it is working on making historic tick-by-tick bid-offer data available, eventually going back to early 2008. While data is initially presented for download only, the system will allow for specific queries at a later time. "Access to clean historical data is especially appealing to algorithmic trading Algorithmic Trading

A trading system that utilizes very advanced mathematical models for making transaction decisions in the financial markets. The strict rules built into the model attempt to determine the optimal time for an order to be placed that will cause the least amount of
 venues as they are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to test and refine their trading strategies," added Sandhu. "Once the query-based search is implemented, anyone will be able to spot check individual trades they executed, and compare the rate they got from their institution to that of the multi-source liquidity feed."

Integral, as a neutral technology provider, has a history of using its technology to help market participants build their businesses, reach their goals and provide the most sophisticated trading environment to their users. The firm has a history of pushing the envelope in foreign exchange technology. Among other things, Integral built the first multi-sided trading network and offers all its products as on demand services. In that spirit, the decision was taken to create TrueFX.

About is a portal that offers streaming real-time, tick-by-tick bid/offer currency rates for free. It also provides access to a database of historical tick-by-tick bid/offer currency rates without charge. Through TrueFX, everyone with an Internet connection has access to clean, dealable liquidity, direct from leading market makers. The site will eventually offer market data on 32 currency pairs going back to early 2008. A starter set of currency tools including web widgets, for sharing and customizing, is available for download. Users also have access to demo accounts of some of Integral's industry-leading products. TrueFX is provided by Integral Development Corporation, the leading provider of FX trading solutions. For more information, go to and

About Integral

Integral develops and operates FX Grid, a global Multi-sided Trading Facility (MTF (1) (Modulation Transfer Function) A measurement of monitor sharpness. MTF compares the contrast ratio between alternating black and green lines that are one pixel thick. ) connecting active market participants with all major sources of FX liquidity. Together with FX Inside, its real-time Execution Management System (EMS), Integral's products represent the intersection of direct market access and algorithmic trading in the foreign exchange markets. All its products are deployed as on demand services. Founded in 1993, Integral maintains development, support, and sales offices in Silicon Valley, , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, London, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Tokyo, Singapore and Bangalore. Investors include Accel Partners, Adams Street Partners, Hudson Ventures, Ignite Group, Mizuho Capital Mizuho Capital Co., Ltd. (みずほキャピタル株式会社   and Mitsubishi UFJ Capital Mitsubishi UFJ Capital or MUCAP is one of Japan's largest venture capital firms. Its parent company is the Mitsubishi UFJ Financial Group or MUFG, the Japan's largest bank in terms of assets. . For more information, visit
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Publication:Business Wire
Date:Sep 30, 2009
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