Intava Showcase Enables First Try-Before-You-Buy Sales Model for Mobile Gaming Industry.Business Editors BELLEVUE, Wash.--(BUSINESS WIRE)--Dec. 16, 2003 Intava Corporation -- With Intava's latest marketing and visualization software, mobile operators and game publishers can generate additional revenue via their web sites Intava, a provider of marketing and visualization technologies for mobile handsets and content, today announced the immediate availability of Intava Showcase(TM) 1.0 for the mobile gaming community A gaming community is usually a group of like minded individuals working towards a goal (such as promoting fair play and team work) or supporting each other within games (usually online video games such as MMORPG's or FPS's) RTS(real time strategy) games are developing larger . Intava Showcase is the first web-based product to accurately simulate the wireless gaming experience on a consumer's PC. When Intava Showcase is integrated into a mobile operator's or game publisher's web site, visitors can securely preview Java(TM) based games using simulated mobile handsets before buying and downloading the games for use on an actual mobile phone. These previews help mobile operators and game publishers increase their online revenue and improve customer satisfaction. Dana Thorat, senior research analyst at research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a IDC, has been quoted as saying, "In 2003, U.S. wireless carriers cleared a major hurdle in delivering wireless games to subscribers, demonstrating that wireless gaming is a viable business. In the next 12 months, carriers plan to aggressively promote wireless games to their subscribers while offering new line-ups of compelling titles, including those that support multiplayer and limited 3D rendering." The growth of the market will depend on the infusion of download-capable handsets, as well as more effective merchandising and various upselling and cross-selling techniques using other mediums, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the firm's recently published U.S. Wireless Gaming Forecast Update, 2003-2008: Mobile Users Just Wanna wan·na Informal 1. Contraction of want to: You wanna go now? 2. Contraction of want a: You wanna slice of pie? Have Fun. Intava Showcase 1.0 is an application built on Intava's Mobile Experience Framework(TM) for simulating mobile handsets and the content they display. Intava Showcase allows mobile operators and game publishers to move beyond static screenshots and incomplete descriptions of their downloadable games with interactive demonstrations - customers see, hear and experience the Java-based games using on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. versions of the handsets they already own. Intava Showcase's features include: -- A compliant implementation of the Java 2 Platform Java 2 Platform - Java 2 Platform, Standard Edition Micro Edition (J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. (TM)) Java Mobile Information Device Profile Mobile Information Device Profile (MIDP) is a specification published for the use of Java on embedded devices such as mobile phones and PDAs. MIDP is part of the Java Platform, Micro Edition (Java ME) framework and sits on top of Connected Limited Device Configuration, a set (MIDP (Mobile Information Device Profile) A programming interface (API) for cellphones and pagers for the Java 2 Platform, Micro Edition (J2ME). It provides support for a graphical interface, networking and storage of persistent data for "MID Profile" applications, ) 2.0 with device-specific class extensions supporting a wide range of mobile handsets -- Secure content management, ensuring source files used during game-play can't be redistributed -- Complete network support, allowing web users to participate in multiplayer gaming Two or more people playing a game and competing with each other via computer. Although traditional card games such as bridge and poker are played online, games with a large number of people (massively multiplayer) mix real players with simulated environments that turn the computer into a communities -- A configurable user interface, enabling flexible use of the PC keyboard for an optimized gaming experience -- A simple ActiveX client that installs into most popular web browsers Incorporating the full feature set of MIDP into an easy-to-install browser plug-in A third-party software product, such as a search toolbar, that is integrated into a Web browser to extend its capabilities. A "helper application" provides similar capabilities to a browser plug-in, but runs as an external application and typically launches another window for viewing. is a unique application of the Sun Microsystems (Nasdaq: SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA) SUNW Stanford University Network Workstation (Sun Microsystems, Inc) ) technology. Intava Showcase is one of the first web-based marketing solutions to incorporate the actual J2ME runtime library. J2ME lets Intava Showcase users play mobile games on the web precisely as they would on a Java-enabled handset. Intava expands J2ME to include extensions often implemented by device manufacturers and mobile operators to offer one of the most complete web simulators available. "Working with Intava to fully emulate J2ME within its new Showcase software is one way Sun Microsystems reinforces its commitment to the success of our customers in the wireless gaming community," said Nicolas Lorain, product line manager, Wireless Java Platform, Sun Microsystems. "The mobile operators and game developers who use Java technology need to market and sell their games and content effectively, and Intava Showcase enables them to realistically replicate the gamer's experience. Consumers can play the games they're interested in, rather than just read about them - it's a great channel for promoting sales." Available immediately, Intava Showcase 1.0 is currently being implemented by some of the largest mobile game publishers in the industry. Intava Showcase can be licensed to support a variety of web server configurations and handsets. A free trial is available to qualified customers. For more information and an online demonstration, please visit http://www.intava.com/showcase. About Intava Corporation Founded in 2000, Intava is focused on providing marketing and visualization technologies for mobile handsets and content. Intava's Mobile Experience Framework (MEF MEF Marine Expeditionary Force MEF Metro Ethernet Forum MEF Ministerio de Economía y Finanzas (Spanish) MEF Mobile Entertainment Forum MEF Middle East Forum (think tank) ) allows device simulation to be incorporated into web sites and desktop applications, giving mobile operators, retailers, content providers and application developers a powerful handset visualization platform. For additional information, visit http://www.intava.com or send e-mail to info@intava.com. All trademarks are recognized. |
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