Insurers among top ad buyers.Four insurers placed in the top 100 of AdAge's 2004 Megabrands Special Report that lists 2003's top advertising spenders. The totals represent magazine, newspaper and network, spot, syndicated, Spanish-language and cable television spending. State Farm Insurance ranked No. 48, dropping from 2002's No. 37 spot, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. TNS TNS transcutaneous neural stimulation. Media Intelligence/CMR, which compiled the report. State Farm spent $246.4 million on advertising, down 2.1% from 2002. Allstate This article is about the American insurance company. For the line of automobiles, see Allstate (automobile). The Allstate Corporation NYSE: ALL is the largest publicly held personal lines insurer in the United States. bounced up to No. 66 from 2002's 101 berth, spending $204.5 million, up 57% from 2002. Geico Insurance jumped one spot to No. 87, spending $167 million, up 13% from 2002. Progressive Corp. slipped one spot to No. 93, spending $152.2 million, up 7.9% from 2002's total. |
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