InsureMe Draws on Search Technology to Advance Company; Online Referral Service Explicates Search Engine Technology.DENVER -- InsureMe, a leading consumer-agent link for finding insurance online, is using the power of the Internet to drive visitors to their Web site and boost visibility. InsureMe, which pioneered online insurance shopping, is using search technology to achieve higher page rankings The priority given to the placement of a link on the results page of a Web search. Google became famous for its page ranking system, which is based on how many other sites on the Web link to a site. See Google bomb, Google and social bookmarking. in search engine results -- amplifying their presence among online insurance shoppers nationwide. Popular crawler-based search engines like Google and Yahoo! create automatic search results by crawling, or "spidering" through the Web in search of pages that are relevant to the user's query. Relevant results are determined by the "spider," which visits a Web page, reads it and follows links to other pages within the site. Every page the spider finds is then filed in the search engine's index. Similar to a library card catalogue, the index holds a copy of every page a spider reads and is updated accordingly when pages change. The search engine software then sifts through its index and selects the pages that match the user's search, which are ranked chiefly by a complex algorithm algorithm (ăl`gərĭth'əm) or algorism (–rĭz'əm) [for Al-Khowarizmi], a clearly defined procedure for obtaining the solution to a general type of problem, often numerical. that attempts to retrieve the most relevant Web sites in relation to the user's search terms. With more than 80% of Web traffic stemming from search engines, many companies are looking to increase their presence on the Web by integrating certain techniques into their pages in efforts to appeal to search engines. While the algorithms used by search engines to determine a page's rank remains a closely guarded secret, providing quality content and incorporating text that can be easily scanned and categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat by spiders is a common practice among Web-savvy companies looking to ascend the ranks of search engine results. Another key factor in achieving a high page rank in search results is the presence of inbound links A link from another site to your site. Contrast with outbound link. . When a spider scans a Web page, it also follows any links on to the site. Essentially, inbound links attest To solemnly declare verbally or in writing that a particular document or testimony about an event is a true and accurate representation of the facts; to bear witness to. To formally certify by a signature that the signer has been present at the execution of a particular writing so as to the page's value, thus propelling pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin the page higher in the search engine's results page. While the ranking processes of crawler-based search engines present certain challenges for companies looking to increase their presence online, it's great news for consumers who benefit from the constant enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains. of sites on the Web. "While it's our goal to present visitors with the best insurance content on the Web, we also have to be sensitive to the indexing needs of the search engines," says James Omdahl, InsureMe Affiliate Manager Affiliate Managers are those people in a position of managing an affiliate program, and assisting the affiliates of their program in generating more sales. Affiliate managers are sometimes the business owner who created the affiliate program in the first place, but are also . "It encourages us to examine the variables affecting search results and build our sites to meet the needs of the search engines. And, as the search engines refine their ranking algorithms, we've found that higher-quality content rises to the top of the rankings. This is great news for user-focused sites like InsureMe.com." About InsureMe This information is brought to you by InsureMe, an Englewood, Colorado-based company that links agents nationwide with consumers shopping for insurance. Specializing in auto, home, life, long-term care long-term care (LTC), n the provision of medical, social, and personal care services on a recurring or continuing basis to persons with chronic physical or mental disorders. and health insurance quotes, the InsureMe network provides thousands of agents with insurance leads every year. For more information, visit www.InsureMe.com. InsureMe is a registered trademark of InsureMe corporation. All other trademarks mentioned are the property of their respective owners. |
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