Printer Friendly

Insurance.com Expands Online Marketing Strategy.

Fidelity Investments subsidiary Insurance.com (www.insurance.com) said it entered a series of strategic online marketing agreements with some of the Web's key players, including America Online, Bloomberg, Bankrate, Yahoo!, Multex and Learning Network/Family Education.

The agreements point to Insurance.com's growing consumer appeal and Fidelity Investments' continued investment in the company, Insurance.com said.

The company's goal with the marketing initiatives is to increase its presence in places where people already are looking for financial tools and guidance, said Insurance.com President Louis Geremia.

"We see a lot of potential going forward in the business. We believe if you have the right partnerships and they are structured the right way...If you can justify the economics of deals through understanding how they work and what type of traffic it's bringing in and the conversion rates of that traffic...you can actually develop some cost-effective ones, and that's what's going on with these partnerships," Geremia said.

Users of the partner sites included in the new campaign will have access to Insurance.com's insurance content and can receive free quotes on automobile, homeowners, health and life insurance. In addition, the company will premiere a rebranding campaign that features an increased emphasis on its affiliation with Fidelity Investments.

Insurance.com also powers the Insurance Center@Fidelity--accessible at www.fidelity.com--which allows Fidelity customers to receive free quotes and information on auto, health and homeowners insurance from national carriers.

On July 13, Insurance.com began offering exclusive auto insurance quotes from Comparison Market's insurers to Florida and Georgia drivers. The company plans to eventually offer the service to 90% of U.S. drivers, Geremia said. Comparison Market's insurer partners include Progressive Corp., liberty Mutual Group, Hartford Financial Services, Allmerica Financial Corp. and Travelers Insurance.

Insurance.com was launched in June 1999 and went online with its retail Web site in March 2000.
COPYRIGHT 2001 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2001
Words:311
Previous Article:Technology Firms Enter an Agreement To Speed Up Health Claims Processing.
Next Article:Catex Holds Place Among Forbes.com's Top Sites.
Topics:


Related Articles
General interest sites.
What works online: Some insurers have found the key to unlocking online sales. (E-Commerce: Cover Story).
Comment.
Online research strategies for the bookish lawyer: lawyers with more legal than technical know-how can still use the many computer tools available to...
Smart stops on the web.
Encyclopedia Americana 3.0.
Encyclopedia of American Studies.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters